International Women’s Day Feature: Matilda Serwaa Frimpong

Our Mompreneur Special Guest feature for International Womens Day is Matilda Serwaa Frimpong neé Sarkodie. She is a Logistician , wife , mother of two and manager of a restaurant  . She is a proud product of Holy child school cape coast and KNUST Business school alumni . She loves music , loves traveling and is a huge lover of foods .
Enjoy as she shares her Entrepreneur Journey with WeMompreneurs……………..

I started Fruggies granola as a result of search to find healthy yummy snack to back my healthy lifestyle after the birth of my first son . So I researched and boom 💥!!! I love oats , I love nuts and seeds then GRANOLA here we go . I never decided or thought of building an empire from granola . I got my inspiration from my lecturer on campus whom I gave a bottle to him and his wife on Val’s day when i was in the university. Then he kept asking me “Tilly when is fruggies granola hitting the markets ? You must consider selling this to folks who want to keep snacking healthy ” . So I told my husband who was already and still a fan of fruggies granola ! He gave and still gives me 100% support and invested in the business . Then we started 3 years ago .

At Palmat Fruggies Enterprise , we are a small batch homemade granola . Our granola is made of oats , nuts like cashews and almonds , coconuts and other healthy seeds with spices and syrups ! We are located in Kumasi but have suppliers in Accra , Tema, Kumasi  and make nationwide deliveries always . Officially I have one staff who is Very helpful ! But my husband is unofficially the quality control manager . He just love testing every batch ! You already know why ! *winks* we are the best no doubt ! We hope to employ more ladies and gentlemen on board very soon .

My typical day begins with God first then preparing the family for school and work.  I get into our mini kitchen or factory by 8 am with my assistant and begin mixing our batches of granola . By 11 am , I am off to the restaurant to make sure things are in place.  By 5 pm off to pick my toddler from school . Then mid week service  at church will be attended if any . If not , family time 😊.  As a wife , mother and also a worker else where , balancing is a huge issue . I need more than 24 hours in a day . Haha ! But on a serious note to be a super woman , you need to ask for help sometimes ! So I do ask for help when I need it !  Human resource is key to every successful business too ! It may sound cliche but trust me
that is it . That makes balancing good for me .

Some few challenges : work space , finances and human resource ! I pray to get a bigger space God willing but that comes with money haha ! I pray government gives more attention to small business owned by women especially mompreneurs.  What has really helped in to get this far ? Consistently making sure we produce Quality Granola and make customers happily healthy by serving them with great Customer Service .

Any lady who wants to do a business this is my advice to you . ” Do not sell products ! Sell solutions ! And make sure you give nothing but the best ! Start small . Start where you are and You can be inspired but do not copy . Be consistent, I repeat, be consistent and be focused “Our email is palmatfruggies@yahoo.com
Instagram: @fruggiesgh__
Facebook : Palmat Fruggies
Call: 0247509522

Ghana Mompreneurs Club organizes first Mompreneurship Success Clinic

It was a beautiful moment when Mothers in Business gathered on the 21st of February, 2018 for the first Mompreneurship Success Clinic organized by Founder of the Ghana Mompreneurs Club, Mrs. Ethel Adjorlolo Marfo.

The event brought together over 40 mothers in business who are passionate about growing and nurturing their business right. These mothers fall within various industries Fashion, hospitality, maintenance, IT, Business and Accounting, Film Production.

 

It was a nice gathering sharing ideas and experiences as well as having mothers share with us their business successes since the year began.

 

 

The topic for discussion at the clinic was cultivating a compelling business personality.
The Founder of the club shared some tips on how participants could use their personality to the advantage of their businesses

She shared some  tips on how to horn our personalities in this regard;
Participants were admonished by the founder to  have an inner peace in what they do. Having peace within enables one to relax, think and plan.
We also learnt that sharing our life’s  experiences is also a great way to sell and market our brand your brand. It could be an experience that led us to beginning the business, It could be another side of you that people do not know. It could also be a hobby or another passion you have aside your career or business.
In as much as every business would like to make money, we were advised to choose impact over the income. Leaving an impact indirectly would lead us to the income.

After our discussion session, GMC awarded the Top five mompreneurs who harnessed their social media to create awareness for their business

The first went to Mompreneur Jennifer of JQ Essentials , dealer in home ware, shoes and appliques for clothes.

Second award went to Mompreneur Millicent of Milly’s Vibrant Creation, known for their beautiful hair accessories for women and children. Stitchwear Ghana, Serwaakoto Naturals and The Delse Shop took the third, fourth and fifth positions respectively.

The give aways for the day were by kind courtesy KNICS services Limited, your home for all your customized corporate and gift souvenirs and Gyapiaba a handcraft company.

Tickets were given out to the premiering of a movie by one of the Mompreneurs Ama D. Oduro Tamakloe. The Movie Premier is slated for the 3rd of March, 2018. Mompreneur Ama is the founder and CEO of Food 101 , Real Adverts and Co-founder of Kairos Productions.

Some Mompreneurs had the opportunity to exhibit their products. After the event we took the opportunity to do some shopping. After all, If we don’t support each other who will?

 

To participate in the Ghana Mompreneurs Club monthly success clinic follow them on Facebook on Ghana Mompreneurs Club and on Instagram on ghana_mompreneurs_club for all updates.

MUM & KIDS CHARITY SHOW 2018

OJeanne in collaboration with Women Everywhere (W.E) Projects, is once again excited to host thesecond edition of Mum and kids Charity show at Alisa Hotel, in Accra, on the 10th of March, 2018.

 The idea of Mum and kids show is to support and give back to important causes and charity organizations that are making an impact in the lives of women and children. This year, the event falls in line with the celebration of International Women’s Day with the theme : PRESS FOR PROGRESS.

The event will draw over 150 loyal customers who are influential decision makers and female CEO’s of trendsetting and diverse leading brands in all genres of businesses.

It is supported by Ghana Mompreneurs Club which also seeks to bring the most reliable support network for Moms in Business; also known for elevating budding Mompreneurs through strategic business promotion.

 

The Evening

The event consists of a fashion runway show and a few musical performances which is poised to receive exceptional press exposure and bring more women and families together to impact the lives of the less privileged annually. There will also be a Raffle Draw, Auction to benefit CANCER CONNECT GH, which is the beneficiary chosen for this year’s edition, and many prizes to be won.

Fashion designers in attendance include OJeanne, RowRachel’s stitches, Milly’s Vibrant Creations and Bijou Lfashion.

The event organizers anticipates 150-200 guests in attendance. The majority of guests are femalesbetween 28 and 59 years old and children between 2 and 14 years.

Find below full details to the event

Date: Saturday, 10th March, 2018

Time: 3pm – 7pm

Venue: Alisa Hotel (Asante Hall)

~Runway presentation

~Cocktail session (30 minutes after event) .

Book your tickets by sending mobile money payment to 0244503147. Add “name” to the reference column. Tickets are going for GHS50 for adults and GHS20 for kids.

Follow OJeanne Clothing on Instagram and Facebook on OJeanne Clothing.

For further enquiries 0244503147

How to Optimize your Business Presence on social media

Social media is gradually changing huge advertisement budgets which we once incurred in our business especially for start-ups. Currently with as little as about $1 you are able to run a paid ad to reach quite some number of people within a specific chosen target group. Social media has come in at the right time as we in the era of entrepreneurship. Lots of people are now  turning their passion into a business which means we look forward to more individual businesses in the years ahead.

Owner of Babybliss GH, Mompreneur Alexis Antwi shares her experiences on how she used social media to win in her business. She uses some simple strategies which has now given her a lot of followers on Instagram and Facebook. . Read on as she shares some of these simple  strategies with us on our blog;

1. DISPLAY PRICES- I’ve had customers who have said that’s why they chose to buy from me as is saves them the hassle of calling or messaging for prices.

2. SALES –I have sales n reduce prices on some items on special holidays for a limited period.

3. FREEBIES – I deliver for free when customers place an order for the first time and it’s over a certain amount. I give free products and samples or sometimes just little pack of sweets or a chocolate bar. You will be amazed the difference it makes.

4  FREE ADVICE/CONSULTATION –
 I don’t just sell baby food, I eat some too and have tried the varieties with my boys so I am able to advice parents and I usually get it right.

5. RESEARCH! RESEARCH! RESEARCH – I’m constantly looking for discounts and offers when doing my purchasing online so I can always afford to sell some products cheaper than my competitors and still make profit. I research on the use of products and child/pregnancy related issues  to give better advice.

6. NETWORK – If I meet people anywhere I give a card. I have joined groups as well to connect with others.

7. CARE – I check up on customers a lot. I recently started saving most kids birthdays so we can send out birthday greetings as well.

Getting customers on social media could be easy after- all. You need to get the right content for the right target group. Engage your customers everytime on your page and make sure you adopt very  good visuals also to get their attention.

TOP 5 Tips for Maintaining Professionalism as a Mompreneur

Maintaining a professional approach towards whatever you do especially as a business owner is very essential if you want to gain the trust of people, be taken serious and to attract good investors.

More often we relate being professional to doing our job roles very well and being consistent with our time, but I believe there are more qualities that goes a long way to show how professional one is in the workplace.

I will share my Top 5 tips on how to be professional in managing your organization and I hope this helps to some extent. If you want to be a professional then you need to let people see you as a reliable, respectful person.

These are some few traits that you can exhibit to show professionalism

1. Honesty: Learn to say the truth at all times especially about your product and its benefits. Do not overhype your product. Make sure you say exactly what the product does. With this you can genuinely win your customers.

2. Integrity: You should be known to be very consistent with principles. Make sure whatever you say is what you do. Be clear with  your service level agreements and do not try to take your customers for granted.

3. Competence: Learn to do your job very well and make sure you upgrade and develop your skills. Be abreast with technology and look for  new ways to improve and make your products and services competitive in your market space.

4. Reliability: Let people identify you to be very dependent and be on time for everything you do. Be ready at all times. Look for smart ways to achieve your goals quickly so you deliver your products and services on time.

4. Respect Others: You should learn to treat everyone as if they matter. Treat each customer as if he or she is the only one you need to meet your revenue target. If you are working with people too appreciate whatever input they are bringing on board.

5. Support Others: Learn to share the spotlight with your team , show them how to do things properly and be ready to listen. Help them to improve on themselves as a win for them is a win for the team.

Putting these tips into practice gives you a better chance to create a positive reputation for yourself. You also increase your dignity and worth and become marketable.

Check out which ones you are missing out and increase your market worth.

Feature Friday: AkobaMoxie, Crotcheting for Fashion.

My name is Sandra Amponsah Baidoo. My mompreneur journey started after I had my first son and I knew going back to corporate was not an option, as I did not have anyone I could trust to leave him with. Both my parents were late so grandparents were not an option. Praying about it I had ideas about what to do, because I wanted to be a hands-on-mom but be fulfilled doing other things as well.
My kids inspired me to be a mompreneur. I had previously never been business oriented  but ‘necessity is the mother of invention’. Out of this I taught myself how to crochet and bead using online tools.

 

Through I grew my business AkobaMoxie. AkobaMoxie for now makes baby and women’s accessories using yarn, beading,  fabric, ribbon etc. However we will be growing into a full accessory and clothing brand in the nearest future.
I am married with two boys. I hold an MPhil in Nutrition from UG and I am a public health professional and a past young professional of the West African Health Organisation. I am very passionate about child nutrition as well however currently I am currently founder and lead maker at AkobaMoxie.
I manage daily activities by planning every hour of the day, as I have to balance  caring for my sons and meeting orders. My husband is also very supportive of me so he supports whenever he is available.
Balancing can be stressful but you have to be determined to make it work. So I plan meal times, bed time,  homework etc and work around it or when the kids go to bed.

Personally, my greatest challenge has been moving beyond my previous dreams and ambitions and walking into new ones. Having people misunderstand my current path and choices, but the important thing is excelling in these new ones too. In Mompreneurship my greatest challenge is time management.

In business,  sourcing for quality materials in Ghana to make my pieces and pricing to suit the Ghanaian market has been challenging.

Getting expert advice on things you are not conversant with is key. You cannot do things in vacuum, so my team and I have meetings on pricing, buying materials etc. Separating personal profit from business profit, keeping records, maintaining good customer relationships all are essential .
Advice to anyone going into business, be specific about what you want to do, research your product, be self-motivated, start with what you have.
Follow AkobaMoxie on instagram on @AkobaMoxie . For enquiries and orders call or whatsapp +233558371723 or email on akobamoxie@gmail.com.

GMC, Inspiring and Refueling Mompreneurs

The much awaited third brunch meeting of the Ghana Mompreneurs Club came off last week Thursday September 21, 2017 inside East Legon as usual brought together amazing women from all over Ghana who came together to network, learn and be inspired.
This guest speaker for this brunch meeting session was Mamaga Abla Dzifa Gomashie, former deputy tourism minister. The MC for the occasion was our very own Mavis of Canada Ghana Nutrition Centre.

 Mothers were given the opportunity to come along with their kids, and they were well hosted with a loaded programme line up with sessions from Soronko Academy, Etiquette plus and powered by Junior Shapers Africa.

 The host for the interview session with the guest speaker as Mubaraka Salih ( Basaasha Bissap) . The guest speaker shared her journey with us from childhood through to her role as the former deputy minister for tourism. She touched on the need for women to be firm when they face the hard times in their entrepreneurship journeys.
She encouraged women to be keepers for each other and also support each others business as  she mentioned, “Killing your sisters shine will not make yours shine brighter”.
She also touched on the need to outsource business especially when it did not fall within ones products and services. With this she encouraged Mompreneurs to recommend their fellow Mompreneurs for business opportunities they could not handle as this would open up more opportunities.
The next session of the programme was led by Mompreneur Gloria Yankson from Cancer Connect GH. She spoke on issues related to cancer and touched on some causes of cancer, its treatment and some preventive measures mothers gathered there could take to stay clear of the deadly disease.
She touched on the need to  eat healthy, go for regular check ups and also minimize the usage of mobile phone especially with children. She advised us to put phones off especially in the night where most of us tend to sleep with our mobile phones.

 

 

After her session, the mothers gathered were allowed to ask some few questions relating to the discussion Mompreneur Gloria had on cancer.
 We also had a brief session with Ransford, CEO of Hover Consult. He educated us on the types of solar panels and how possible it was to get this set up for as low as GHS3,500. You can hit them up for all your Solar panel needs on  0240941991 or follow them on Facebook on hoverconsult.
From there the exhibition was opened for participants to have a feel of the wonderful products and services being made, produced and managed by the wonderful mothers.

 

Xtra five was on the grounds to give the mothers a beautiful make over, and we had our only lady photographer from Platinum Photography on the grounds to reserve the beautiful pictures of our beautiful make over.

We had food vendors Afrakuma Catering Services and House of Fast foods providing delicious lunch for everyone. Drinks were in abundance from Healthy bursts to Basaasha Sobolo.
Salon Cuties, owned by Mompreneur Ethel was also at the venue to make our little girls beautiful.
Rima Touch was also available to give the mothers a massage.

Our designers were not left out exhibiting their beautiful products. It was a wonderful gathering that brought Mothers and Children together.

The Ghana Mompreneurs Club was launched in February this year and currently has a membership over 150, the club plans to expand its territory as it continues to empower Mothers to make it in their careers and businesses.

Source : Ghana Mompreneurs Club

Promoting Mompreneurship and Uniqueness

The Ghana Mompreneurs Club brings together women from all walks of life doing similar businesses, however these ladies try to get a unique feature to distinguish themselves from each other.

Wondering what some of our Mompreneurs have been up to these past months. Take a look at some of the products our ladies are pushing into the market. They all come with an improvement and a touch of professionalism.

OJeanne Clothing outdoored some lovely backpacks perfect for kids and even moms who like to rock backpacks. They are also into men, ladies and kids wear and accessories. Contact Mompreneur Jeanne on 0244503147

Backpack from Ojeanne Clothing

Bashaasa Bissap has inched a notch higher with their packaging. Their latest is the Bashaasa Bissap 5 litres which is the new bottle in town. It is very easy to carry along and very affordable. Contact Mompreneur Mubarak Salih for all your orders on 0266001720.

Bashaasa Bisaap 5litres

Partiesgh is stocking some beautiful products and they are open to pre-orders.  Make your events this weekend colourful with these lovely straws from their collection. It is suitable for all your party funtions . Also stocking soon, very beautiful paper bags. Pre-orders are welcome. Call Anna Quarshie on 0243966243 now!!!

Paper bags from Partiesgh
Colorful straws from Partiesgh

Mompreneur Selasi Dzikunu of Jayset Consulting also starts an online retail beauty, cosmetic and Personal care shop. The Delse Shop stocks products from Longrich and MGL Naturals. Take a lot at some of the unique products they have to offer their customers. Call to order on 0207941557 to order.

Black soap from The Delse Shop
Shea butter oil from The Delse Shop

The Ghana Mompreneurs Club was launched in February this year and has created a platform to motivate mothers who are entrepreneurs to be the best they can. To join call 0500233401.

Source: Ghana Mompreneurs Club

Fulfilling Our Purpose through our Business- Story of Stesi Ghana

It was a pleasure getting in touch with Mrs. Ayotunde Adeusi, and we were so inspired by her story. Its amazing how strong, women are created to be and are able to pick themselves up when the world seems to be falling apart around them.One thing I learnt from her story is to identify your purpose as it helps you engage in a business you love and work at it with passion.

Mrs Ayo Adeusi is a 1985 computer science graduate. She worked in the private sector for a while and later went on to work in a government establishment.She rose in the business hierarchy of the government establishment but had to resign after years to stay home and focus on the upbringing of her kids

As restless as she felt during her stay home, she decided to learn some skills to keep her occupied. She learnt how to sew, bake cakes and also learnt event planning management. Eventually she picked up a diploma in event planning management.

She did not use these skills those times as her husband catered for everything at home. She only used the skills once a while when people requested for her services.
All she had to do was to make sure everything with the kids and the house was fine. Her husband took very good care of the family. As she described it was a fantastic marriage, however 22 years down the line her husband passed away.

Here she was with two sons in the university and no visible source of income. For close to twenty years she had just been playing around with her skills. She was totally lost as to how she was going to take care of the bills, school fees and all the things the family would need. She visited her husbands workplace and was told the benefits remaining for her husband could pay fees. However she would have to sort out the rest of the needs of the family.

She had to find a way out , but first she had to change cities. During this periods she realized something happening. Other young ladies lost their husbands and they were left with much more younger kids. Her worry now was how they were going to survive the long years of seeing the children through school and catering for their needs. That was how she started training using the little skills she had acquire and made some income by charging a small fee.

Somewhere along the line she had to relocate to Ghana. She struggled with business registration, settling down and understanding how things were done around. It was tough but she kept on with it.

 

 

Today Stesi Ghana is a brand that is known for their finger licking cakes and for helping women gain financial freedom through the business of cake craft.

Its been a long journey , about 4 years (she started in December, 2013) but the business is thriving now and her purpose of supporting women with skills have been fulfilled.

To get in touch with Stesi Ghana reach out to them on 0269848552 or email them on caks@stesievents.com. Check out more of their pictures on Facebook on Stesi Ghana and follow them on instagram on @stesighana.

Making A Difference In our Communities- Story of Ayisha Fuseini

I was a guest at the just ended Invest In Africa SME Excellence Awards last week Thursday 25th January, 2018. Invest in Africa (IIA) is a not-for-profit organization with the vision to create thriving African economies. Working in partnership with both private and public sector companies, IIA more effectively identifies and tackles the challenges of doing business in Africa, delivering more impactful and cost- efficient solutions.
The IIA SME Excellence Awards was organized to honor indigenous businesses who through IIA’s business linkage and skills development programmes have demonstrated innovative potential and developed capacity to scale up and participate in supply chains of larger organizations ( both local and international)

I was impressed when three women grabbed awards in different categories. One woman that caught my attention was Ayisha Fuseini. Ayisha grabbed two awards which included her award for being the Woman Entrepreneur for the year. Ayisha Fuseini took the award on behalf of her company ASHEBA Enterprise. I decided to hang around a while so I speak to her after the awards ceremony ended. 

I approached her and I must say she was very welcoming. I introduced myself to her and told her I would like to feature her on my blog to which she readily gave me the opportunity to take a picture with and get some information from her website to facilitate my article.
HER STORY………………
ASHEBA Enterprise was founded by Ayisha Fuseini in 2012 to help rural women produce quality Shea butter and access to premium price.
Ayisha, the third child in a family of ten, had struggled to meet school going costs, watching her mother earn very little money processing Shea butter at the bottom of the supply chain. 
Supported by Camfed in partnership with The MasterCard Foundation Innovation Bursary Program, she came up with a business idea that would change the economic dynamics in her community. As the CEO of Asheba Enterprise, she is now working with a co-operative of women to produce Shea butter for her value-added products for local, national, and international markets.
With the dream of seeing every woman have access to automation and fair compensation, she organizes Shea butter producers into one production center to produce high quality Shea butter for export market to help them improve the livelihood for their family. In Ghana over 50% of the population is involved in Shea butter production. By selling fruits, seeds, nuts and leaves, women earn their own income.
An estimated 88 per cent of rural women are illiterate, and have limited technical skills to improve the quality of their butter or acquire information about market trends. Even when they do have the skills or knowledge, few women have access to formal credit to purchase Shea butter presses or to better promote their products.
“Now organizations and cooperatives call me to train them on Shea butter processing and value addition.”,  Ayisha Fuseini.
ABOUT ASHEBA ENTERPRISE………………….
ASHEBA Enterprise is Limited Liability company that is working with the rural Community women groups who are into Agriculture and Shea Butter extraction business. The aim of the company is to help the rural community women to extract quality shea Butter and also add value to the Shea Butter by using it to make product such as Body Cream, Hair Cream, Baby Pomade, Mosquito repellant and Black Soap.call me to train them on shea butter processing and value addition.
The was founded by Ayisha Fuseini in 2012 to help rural women produce quality Shea butter and access to premium price. They produce 100% Natural Shea Butter for cosmetic, food and pharmaceuticals companies grade A, B and C to satisfy our customers.              
ASHEBA Enterprise is now working with 600 Shea butter producers in the Northern Ghana to meet the demand of our client.    
Their Shea butter is made using traditional methods and it is lovingly handcrafted by women in a Ghanaian production center in 2012. The Enterprise seeks to preserve the heritage of skilled, high quality Shea Butter making, and works in partnership with family ownership of the land in which trees are grown. And 600 skilled artisans women, who manufacture the product by hand in Ghana.
Their products are designed maintaining the original process and are made using high quality natural materials to ensure minimal impact to the environment.
The company is driven by the desire to maintain the highest standards of traditional craftsmanship using traditional extraction methods
ASHEBA Enterprise produces 100% Natural Shea Butter for cosmetic, food and pharmaceuticals companies grade A, B and C to satisfy their customers.
To make further enquiries from Asheba Enterprise kindly call Telephone: +233 203263988 / 024 2009874 or email her on fuseiniayisha96@yahoo.com
visit their website on http://www.ashebasheabutter.com/

Source:  http://www.ashebasheabutter.com/