My name is Sandra Amponsah Baidoo. My mompreneur journey started after I had my first son and I knew going back to corporate was not an option, as I did not have anyone I could trust to leave him with. Both my parents were late so grandparents were not an option. Praying about it I had ideas about what to do, because I wanted to be a hands-on-mom but be fulfilled doing other things as well.
My kids inspired me to be a mompreneur. I had previously never been business oriented but ‘necessity is the mother of invention’. Out of this I taught myself how to crochet and bead using online tools.
Through I grew my business AkobaMoxie. AkobaMoxie for now makes baby and women’s accessories using yarn, beading, fabric, ribbon etc. However we will be growing into a full accessory and clothing brand in the nearest future.
I am married with two boys. I hold an MPhil in Nutrition from UG and I am a public health professional and a past young professional of the West African Health Organisation. I am very passionate about child nutrition as well however currently I am currently founder and lead maker at AkobaMoxie.
I manage daily activities by planning every hour of the day, as I have to balance caring for my sons and meeting orders. My husband is also very supportive of me so he supports whenever he is available.
Balancing can be stressful but you have to be determined to make it work. So I plan meal times, bed time, homework etc and work around it or when the kids go to bed.
Personally, my greatest challenge has been moving beyond my previous dreams and ambitions and walking into new ones. Having people misunderstand my current path and choices, but the important thing is excelling in these new ones too. In Mompreneurship my greatest challenge is time management.
In business, sourcing for quality materials in Ghana to make my pieces and pricing to suit the Ghanaian market has been challenging.
Getting expert advice on things you are not conversant with is key. You cannot do things in vacuum, so my team and I have meetings on pricing, buying materials etc. Separating personal profit from business profit, keeping records, maintaining good customer relationships all are essential .
Advice to anyone going into business, be specific about what you want to do, research your product, be self-motivated, start with what you have.
Follow AkobaMoxie on instagram on @AkobaMoxie . For enquiries and orders call or whatsapp +233558371723 or email on firstname.lastname@example.org.