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International Women’s Day Feature: Matilda Serwaa Frimpong

Our Mompreneur Special Guest feature for International Womens Day is Matilda Serwaa Frimpong neé Sarkodie. She is a Logistician , wife , mother of two and manager of a restaurant  . She is a proud product of Holy child school cape coast and KNUST Business school alumni . She loves music , loves traveling and is a huge lover of foods .
Enjoy as she shares her Entrepreneur Journey with WeMompreneurs……………..

I started Fruggies granola as a result of search to find healthy yummy snack to back my healthy lifestyle after the birth of my first son . So I researched and boom 💥!!! I love oats , I love nuts and seeds then GRANOLA here we go . I never decided or thought of building an empire from granola . I got my inspiration from my lecturer on campus whom I gave a bottle to him and his wife on Val’s day when i was in the university. Then he kept asking me “Tilly when is fruggies granola hitting the markets ? You must consider selling this to folks who want to keep snacking healthy ” . So I told my husband who was already and still a fan of fruggies granola ! He gave and still gives me 100% support and invested in the business . Then we started 3 years ago .

At Palmat Fruggies Enterprise , we are a small batch homemade granola . Our granola is made of oats , nuts like cashews and almonds , coconuts and other healthy seeds with spices and syrups ! We are located in Kumasi but have suppliers in Accra , Tema, Kumasi  and make nationwide deliveries always . Officially I have one staff who is Very helpful ! But my husband is unofficially the quality control manager . He just love testing every batch ! You already know why ! *winks* we are the best no doubt ! We hope to employ more ladies and gentlemen on board very soon .

My typical day begins with God first then preparing the family for school and work.  I get into our mini kitchen or factory by 8 am with my assistant and begin mixing our batches of granola . By 11 am , I am off to the restaurant to make sure things are in place.  By 5 pm off to pick my toddler from school . Then mid week service  at church will be attended if any . If not , family time 😊.  As a wife , mother and also a worker else where , balancing is a huge issue . I need more than 24 hours in a day . Haha ! But on a serious note to be a super woman , you need to ask for help sometimes ! So I do ask for help when I need it !  Human resource is key to every successful business too ! It may sound cliche but trust me
that is it . That makes balancing good for me .

Some few challenges : work space , finances and human resource ! I pray to get a bigger space God willing but that comes with money haha ! I pray government gives more attention to small business owned by women especially mompreneurs.  What has really helped in to get this far ? Consistently making sure we produce Quality Granola and make customers happily healthy by serving them with great Customer Service .

Any lady who wants to do a business this is my advice to you . ” Do not sell products ! Sell solutions ! And make sure you give nothing but the best ! Start small . Start where you are and You can be inspired but do not copy . Be consistent, I repeat, be consistent and be focused “Our email is palmatfruggies@yahoo.com
Instagram: @fruggiesgh__
Facebook : Palmat Fruggies
Call: 0247509522

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