WeMompreneurs Feature: Alexis, BabyBliss gh

I’m Alexis Antwi. I’m married with two boys. I completed Roehampton University with a BA in Film and TV Production. I have a diploma in Criminology and International relations from the University of the West of England, Bristol (left the degree program before final year to persue film- passion- dad didn’t speak to me for a year 🙄) 

I moved to Ghana as soon as I graduated as a single mum with no job. My family is based in the UK. I just felt all the plans I had would work better here. I just packed up and left. No regrets so far.

Started a restaurant/catering business in 2012 for 2 years but handed over to my aunt as it was too time consuming. I fired my staff cos they were stealing…some even take groceries home from our stock. 🤦🏾‍♀

I hosted Today’s Woman on TV3 for almost 2 years. I was supposed to cover a maternity leave for the presenter but it got extended somehow. I also co-hosted Ghana’s Most Beautiful in 2014 for sometime.

I love cameras, stage, role play….basically TV and Theatre. I’m currently working on my production due for TV by end of the year.

I worked at Groupe Ideal as a deputy Corporate affairs manager but resigned…twice. There’s no going back to corporate as it’s just not for me. Working for myself allows me to take care of the family properly and I can nap in the afternoons.🤣

I run Niche Concepts where we produce radio and TV adverts, documentaries, TV shows and our events. Radio and TV is on hold as I’ve struggled with sinusitis for the past 2 years and currently awaiting surgery. 😢
I also organise trade shows and my first two babies in events were Int. Hair and Beauty Expo and  The Wedding Shows Gh. Senam was one of our exhibitors for our first show. We are yet to confirm dates for this years events.

I run an NGO with my sister called Mother’s Bliss Foundation where we assist young single mothers in entrepreneurship to return back to school. Our youth wing is called 4YP – For young people. We visit schools around the country to educate young people on sex education, career options after school, grooming, confidence building and personal hygiene. Our last major event was 5th Nov 2015 in Tamale where we had over 2000 students from 3 schools in attendance. Our next one will be later this year. This one is dear to me n chops my money but it’s so worth it.

My latest baby is an online babyshop @babyblissgh. We are on IG an d Facebook. Long story short I was told my 2nd child would be a girl so I shopped for the goods 😂 only to push out a boy. I wasn’t sure what to do with the girls stuff and decided to sell to my work colleagues when I returned to Ghana. We started November and it’s been amazing. My customers come first thus gives me loyal customers.

Competition? before I started @babyblissgh I knew all the baby shops on Facebook nand instagram as I went into :
“early labour” in GH at 32 weeks and needed some stuff urgently. Thankfully baby held on till I went back to deliver. I now have more following on IG and Facebook than those I came to meet and I used a simple strategy.

1.I DISPLAY PRICES. I’ve had customers who have said that’s why they chose to buy from me as is saves them the hassle of calling or messaging for prices.

2. I have sales n reduce prices on some items on special holidays for a limited period.

3. FREEBIES – I deliver for free when customers place an order for the first time and it’s over a certain amount. I give free products and samples or sometimes just little pack of sweets or a chocolate bar. You will be amazed the difference it makes.

4  FREE ADVICE/CONSULTATION – I don’t just sell baby food, I eat some too and have tried the varieties with my boys so I’m able to advice parents and I usually get it right.

5. RESEARCH! RESEARCH! RESEARCH!!! I’m constantly looking for discounts and offers when doing my purchasing online so I can always afford to sell some products cheaper than my competitors and still make profit. I research on the use of products and child/pregnancy related issues  to give better advice.

6. NETWORK!!! – If I meet people anywhere I give a card. I’ve joined groups as well to connect with others.

7. CARE – I check up on customers a lot. I recently started saving most kids birthdays so we can send out birthday greetings as well.

Source: Ghana Mompreneurs Club

Developing a Strategic Plan for your business

Most often when we hear the word Strategic plan we relate it to a plan for corporate bodies. Who says small business owners cannot also invest in a strategic plan for their business. When you aim at putting your business on the global map a strategic plan is a must.
Don’t just aim to make a living out of your business mama, Aim to create a lasting business that will leave a legacy.
Creating a strategic plan helps you deal with internal and eternal forces that affect the long term success of your business. Through a strategic plan you are able to identify your core competence, uniquely position yourself in your industry and most importantly thrive no matter what your environment throws at you.
The first month of the year is almost ended;

These simple steps should serve as a guide to modify your already existing plan or help you develop a plan for your business if you do not have one.

Identify your Mission and Vision

First of all its important for you to identify your vision, mission and values as a business; The mission of your business will tell people what you exist to do as a company.
Your vision seeks to help you identify what kind of business you want your business to be in the future.
Your values are the guiding beliefs. These guiding beliefs define for you and your clients what your business will or will not accept. What do you want to be known for, e.g Belief in being the best in provision of IT equipment.

Carry out a SWOT analysis

Secondly carry out SWOT analysis. At this stage you analyze your strengths, weaknesses, opportunities and threats. Your strengths are the resources that your business owns that can help you achieve your objectives. These resources include human, technology, finance, skills, abilities, products, services.
Your weaknesses are the resources that you would need as a business to run your operations which you do not have. Lack of these could affect your mission and vision.
Opportunities are situations that your business can take advantage , they usually come unexpected whilst the threats are forces that you may not have control over that can adversely affect your business.

After carrying out SWOT, determine your overall goals and targets..What are you committed to achieving this year . It may be selling 1million of your products, you should be able to quantify your objectives as business.

Formulate your strategies

Formulate your strategies from there on the basis of the SWOT analysis you have undertaken. Under your strategies look at your marketing penetration strategy, your market development strategy and your product development strategy.

After formulating your strategies, prepare your strategic plan where you incorporate the vision, mission, values, SWOT analysis and objectives.

Strategic plans are usually long term plans for the business so will most of the time lie with you as the business owner.

To help your team understand the direction you want to go, Develop a tactical plan that breaks down the strategic plan into day by day tasks to be achieved and assign to respective team members,

After putting the tactical plan into action, incorporate control system  to ensure you are on course as a business.

Interested in our Strategic plan template. Send us an email on mary.sackey@gmail.com

Author
Mary A.S.Sackey
Media & Marketing Manager
NALO Solutions Limited.

Feature: Jackie&Dentaah Love Foundation

Jackie&Dentaah Love Foundation is a registered charity organization in Ghana that aims to provide and support less privileged in the communities with their basic needs such as food, water, health care and education.

In March 2017, Jackie&Dentaah Love Foundation team embarked on a project in Ekmufi Abukwa in Central region of Ghana to help and support 11 less privileged persons. These 11 less privileged are sick and disabled persons, widows and widowers and orphans.

The needs of these privileged persons include health care assistance for the disabled and the sick persons, capital for the windows and widowers to start a small business, support in education for the drop out orphans.

These less privileged persons are hoping on Jackie&Dentaah Love Foundation for help and support to make provisions for those needs. On the 15 of April 2017, Jackie&Dentaah Love Foundation team made a donation of food items and toiletries as the first step to support these less privileged persons.

The team could not meet the specific needs of these less privileged due to limited financial resources. Therefore, Jackie&Dentaah Love Foundation is appealing to the individuals for support to help them meet the needs of these11 less privileged persons. Donations in cash and in kind are welcome.

The bank details of Jackie&Dentaah Love Foundation are as follows:

GT Bank Accra, Ghana

Account Name: Jackie&Dentaah Love Foundation

Account Number: 2191 0374 3140.

MTN Mobile Money: 0023354 203 1160

For more information on Jackie&Dentaah Love Foundation and on other projects please visit us on Facebook https://www.facebook.com/JDLFGh/?pnref=lhc , on Twitter @JDLFGH and on our website http://www.jadlfoundation.org/pages/index.php?siteid=jadl

Thank you for your support!

GMC holds 2nd Brunch meeting

Its been 4months since the Ghana Mompreneurs Club was founded and I must say through this club a lot of partnerships have been formed, new friends have been made, members have a wider reach to market to and most importantly individuals have been inspired to start up or nurture their ideas into fruition.
We had our second brunch meeting last Wednesday and I must say it was an eventful one. Members had the opportunity to attach faces to names they had bonded with over the past four months though some had met themselves in person. Members also had the opportunity to exhibit their items up for sale and also share with members some of their items

Our MC for the day was our very own Selasi Dzikunu, Jayset Consulting. She did an amazing job right from the introduction of every member through to the interview and elections of supporting executives for the club.

Selasi ( Our MC for the day)

The Brunch meeting started with the introduction of members of the club. Each member introduced themselves and spoke briefly about the products or services they provide.

Jane co-founder MaryJane a fashion house
Stephanie of V Spa
Naa Odey owner of Merleys

 

After the introduction, the Founder of the Club, Ethel Marfo, welcomed all the new members and took everyone through the vision, mission and objectives of the club. She also laid out the rules and regulations governing the whatsapp group of the Club. This group brings on board all members and gives them the opportunity to share and market their products and services, aside this days are set aside for presentations for each member to share with others their journey as Mompreneurs, their success stories and challenges.

Our guest speaker was introduced right afterwards. Our Guest speaker for the day was Akorfa Edjeani, a seasoned actress and also the owner of Fali’s hot pot. She encouraged members to cultivate the habit of saving, no matter how much small the amount to put aside maybe.

She also touched on the need to offer our first fruits to God as that is also a way of bringing blessings on our business. She encouraged the Mompreneurs to develop the habit of living within their means as it is also a great way of increasing savings.

After the Guest Speaker ended, the Club presented to her a hamper with items from some of the sponsors of the program and other Mompreneurs.

We took pictures with her and had the opportunity to engage her afterwards. The meeting went on break as we went to visit the exhibition room to feast our eyes on the products and services from the lovely Mompreneurs and make purchases.

 

 

We went back after some few hours to continue with the program. Some positions had come up in the club that needed to be occupied so elections were held to elect  a Financial Secretary and Organising Secretary.

We ended by having some lucky dips where everyone won some of the products provided by the  Members of the club.

The Ghana Mompreneurs Club currently has over 100 members, and plans to expand its territory as it continues to empower Mothers to make it in their careers and businesses.

Source : Ghana Mompreneurs Club

WeMompreneurs Feature with some GMC members

Its been almost 2 months since the first ever all mothers in business club in Ghana was launched and it seems its members are already reaping some great benefits and expanding their businesses.  We caught up with some few mothers to share their experiences since they joined the club and they gave us a lot of good feedback on how they have been transformed in their thinking and how business has improved for them.

Mavis Asamoah is a clinical Registered Dietitian and has a passion to see people eat healthy and combat diet related diseases.

She has over 14 yrs of experience in the field of Dietetics and have worked in almost all areas of healthcare that involves nutrition. “I started business in Ghana after relocating from Canada but I felt like I was sinking after sometime , until my good friend Glory Yankson (CEO of CancerConnectGH, called me one day and told me about a group called the MOMPRENEURS. At first I was sceptical but, my good friend kept insisting on me checking it out. So I called ETHEL the CEO and right away I had a good vibe from her”, she stated

Ethel Marfo was so good and could sense her kindness from the call. Then came the day I was introduced on the platform,  wow, wow, wow, the hellos and the greetings where overwhelming and everyone was asking and inquiring about what I was doing. It was almost surreal at first. But I can honestly say that for the last 6 weeks that I have been on the platform and joined this wonderful group of sisters, there has not been a day that I have not laughed out loud.

I have been encouraged, educated, supported, directed, prayed for, brought along when I thought to stay behind, and made to feel like I have been with this group for years!!  I have had great patronage of my business and have networked with others to patronize their businesses as well. I have also met some wonderful women and are forming lasting friendships. Mompreneurs has been a lifeline for me and my business.  I have been truly blessed to be a part of this wonderful initiative by Ethel and I pray that God will give her more vision and the strength to grow BIGGER AND BETTER IDEAS.

 ~Mavis Asamoah, BSc, BScNutr, LD, RD- Registered  Clinical Dietitian~

For ~ Stella Darley Tweneboah~ Before GMC launch, Pertel Domelpp Services (An employment agency for Domestic Support and other Domestic Solutions had been registered and all but for one reason or the other, she was working under wraps cos she found herself in one job or the other, and hence not paying so much attention to it.

“This was because I felt when am working and earning some income it would help me push it or at least fall back on the salary when things are not as planned. Which of course works to some extent in some cases”, she stated.

Somehow at a point the job thing was not as expected just around that time the GMC was launched, even at the maiden event, while filling out the form, I was contemplating writing the name of the company or not because I was actually there as a Brand manager to a magazine. And also to nurture my dream of making Pertel Domelpp Services real.

A question of what I expect of my company by the end of the year and i indicated that I hope to build the pillars of my company. This by God’s grace are more like done.

~Ruth Cofie~  believes Ghana Mompreneur’s Club has helped her realized that there’s nothing as a ‘stupid’ business idea. But with prayers, determination, perseverance and hard work, anyone, especially mothers can attain the heights they wish to. GMC is indeed one of a kind!!

~Founder of Nfoniri.com~

To join the Ghana Mompreneurs club, kindly call 0244605206 for registration details.

GMC INSPIRES ENTREPRENEURIAL MOTHERS TO BE GOAL GETTERS

The Ghana Mompreneurs Club ( GMC) , has hosted a Goal setting workshop for its members. The event which was held on April 12, 2017 was aimed at providing participants with the necessary tools to set and achieve their life goals.

Participants of the workshop were taken on a journey of introspection to identify their current situation, future goals and required commitments to enable them achieve their goals whether financial, business, spiritual, health or quality of life.

Leading the workshop was Mr. Richard Akita of Launch Pad who inspired the ladies to set SMART goals and work towards achieving them by planning, investing and making the right decisions.

He encouraged them to rise above their failures, stating that “success inspires and failure matures”.

Mr. Akita further emphasised that the ladies “must set specific goals and ensure it happens”. He advised them not to feel guilty about setting vacation goals but rather plan, save and ensure they have enough funds to take them on fun holiday and still sustain them through the days after. “It’s all about me” was the catch phrase he left the mothers with.

The Ghana Mompreneurs Club is a support network for mothers in business. Founded in February, 2017 by Ethel Marfo, the club seeks to bring together entrepreneurial mothers to network, share ideas and exhibit their products and services.

Sponsors for the workshop include, Launchpad, Pigment, Egudzi, Food101, Cerino, Adler Travels, Nfoniri.com, Canada-Ghana Nutrition Centre, Senam Foods, Jayset Consulting, Lola’s Braiding Centre and Tropical Sun Foods.

Written by Guest Writer: Abigail Naa Karley Clegg

Source : Ghana Mompreneurs Club

MY TOP 3 SILENT BUSINESS KILLERS

In my corporate life journey, I have come to realize that the values of an organization determines the fate of the organization. What the organization prides as very crucial to their success must be imbibed into each and every employee of the organization to ensure the success of the organization.
With the constant engagements I have had with vendors and clients in Ghana, I have realized some very little things that are ignored which can slowly bring a business to an end.
Response Time: Response time is one very crucial aspect of a business which has not been given much attention in our part of the world to especially when it comes to communication with external parties outside one’s business. Especially through email, you will find employees overlooking important emails for close to 2 weeks without responding. Some others will decide not to even pick your calls and it usually beats my mind to find out these are official lines purposely given to the employee to perform his or her duties. As a KPI for every staff in our organization we measure the response time of the employee through email, skype, whatsapp and all other mediums of communication. This has helped us to save about at least 70% of our contracts.
Feedback Culture : Giving feedback is another crucial aspect of every growing business. Feedback helps management or the person involved understand the pending issue and find another option if there is a problem at hand. Feedback also gives one an upper hand over issues and prevents stalling of projects especially when the information is needed to complete a task. Measuring feedback of employees helps to make them responsible and take charge of tasks assigned to them.
Reports: I have come to realize the essence of reports to managers. Reports play a major role in decision making at top level. Employees find it very difficult sending in reports generally as it gets exhausting sometimes.Financial reports, progress reports on projects as well as human resources gives managers an overview of how the organization is faring from departmental points of view and helps them to take decisions aimed at making the company better. Motivate the employee to understand the essence of the report and get them to move along with the organization.
Some of these points are taken for granted whilst we focus on the bigger problems in the organization. In as much as the bigger issues are tackled measures can be put in place to help mitigate some of these bad habits amongst employees.
All the best as you try figuring out what little thing seems to be eating up the growth of your organization.

The Mompreneur’s Dresscode

Women have over the years made a lot of effort to build businesses for themselves  in order to make time for their families as well.

This trend has become rampant now as the corporate world can be time – consuming, leaving less time for family and other social activities.

Business minded women have brought corporate to their homes by taking up their hobbies as full time jobs, learning a skill and engaging in different kinds of trade just to keep up with the world whilst enjoying the family. Lots of mothers now use social media a lot in an attempt to power and market their business.

One thing most women may leave behind when transitioning from corporate work to Entrepreneurs is the sense of dressing and ensuring appearance is on point all the time.

First impressions really matter when it comes to building a successful business.  Always remember to Dress to impress

When it comes to dressing to work ,whether you work from home or you have an office outside home, make sure you dress to impress.  People take your appearance as important when it comes to how professional your business seems.

Put in the effort to present yourself in a smart and stylish manner, not too overdressed even if you work from home, if you’re going to be dealing with your customers physically or through video chat, it’s still important still look presentable and professional as possible. Remember, first impressions can have a huge impact on how successful your business will be

WeMompreneurs Feature: Elsie Lartey, MyTasty Platter

We caught up with Elsie I. Laryea, CEO of MyTastyPlatter a company aimed at providing organic healthy meals for babies 6 months and above and we had a lovely session with her sharing with us her journey as a Mompreneur.

She works with a team of mothers, entrepreneurs, midwifes and everyday people to promote the need for healthy meals and required nutrition for children. She is a member of the Ghana Mompreneurs Club.

Tell us a bit about yourself?

Hi my name is Elsie I. Laryea. I am a certified in making children meals and feeding specialized in advising on healthy meal plans for infants. I am an entrepreneur a mother and a wife, I had my education in partly in Nigeria, Ghana and in England.

What does it take to be a successful working mum?

Joggling your job and kid is not very cheap though because no matter how much planning and organization you put to sort out kids and work from meals to care for them while you are at work, cannot be overemphasized because there are days when you need to jog back and forth from work to home and days where you wrap up early and come home to sort them out.

What led to your decision to become an entrepreneur?

 The need for my expertise always came up in situations I never imagined. People always stopped when they hear me talking about infant meals.

How much capital do I need to begin life as an entrepreneur?

When it comes to capital for starting a business the first thought that comes up is I can’t do it because it is too capital intensive and they start thinking of borrowing. My dear, my advice is start as small as you can everything must not be in perfect shape before you do.

What are some of the challenges playing a dual role as a mother and entrepreneur?

There are several challenges that pop, before you can say jack getting people to know the importance of healthy nutrition for their kids isn’t cheap because they think by hearing or getting an advice from you shows they are not feeding their kids the right way meanwhile, the essence of the talk is to enlighten us on several other meals available for your child’s plate.

Please tell us about what you do and how we can get in touch to patronize your products / services?

Mytastyplatter seeks to promote child nutrition by providing organic, healthy meals for toddlers 6 months and above. We assist parents/guardians and child care institutions to plan meals for their kids based on their health needs as every stage. We have to beautiful packages (standard meal package and premium meal package) the premium package comes with a starter pack. Currently working on our training packages for parents to come and enjoy knowing varieties for their little ones.  You can contact us on this no: 0553479880, 0249879525 email:elletreasure1@gmail.com.

  • Final words of encouragement to any mother out there struggling with combining work and house keeping.

If you have the zeal passion for a particular business, go for it don’t forget to get basic education for it, because it guides your thoughts and business on decision making always remember that with progress more knowledge is required to aid you. For your kids plan your time as much as you can for them in your schedule it’s very important and trust GOD for His leading.

Source: Ghana Mompreneurs Club

WeMompreneurs Feature: Ruth Cofie, Nfoniri.com

Photography is one of the business areas that is currently booming and gaining a firm foundation in Ghana. Individuals, couples and families love to capture fond memories of time together. Nfoniri.com is one of the few companies that help people to capture these beautiful memories on canvas. We caught up with the founder who is also a member of the Ghana Mompreneurs Club. Enjoy our session with her as she shares with us her journey as a Mompreneur.

 M: Tell us a bit about yourself?

N: I am a smart self motivated person who has eight years working experience in accounting and finance.

Although an accountant, I have competencies in photography and arts, understanding customer behavior and conducting market research.

I work full time with Star Assurance Company Limited, one of Ghana’s finest and renowned insurance companies.
I’m with the accounts team and I have built strong competencies in areas such as Team Leadership, Relationship Management, Customer Focus and Supporting Change.
I’m a part-time entrepreneur; the Founder and Sales Lead of NFONIRI.COM, an indigenous company in the Photography and Arts industry which preserves memories by framing photographs on authentic canvas.

I hold level two of the Chartered Accountancy Programme from the Institute of Chartered Accountants Ghana (ICAG), an MBA in Accounting and Finance from the University of Professional Studies – Accra, Bachelor of Science in Administration – (Accounting Option) from the Central University and a Higher National Diploma in Accountancy from the Koforidua Polytechnic.
I have attended seminars on Anti – Money Laundering, Positioning Strategies for the Exceptional Graduate, Customer Care, Agency training amongst others.
I love to examine photographs religiously, loves cooking, listening to good music and an ardent sports lover.

M: What does it take to be a successful working mum?

N: It takes determination, hard work and perseverance. You must be strong in all facet of life and allow God to lead you in whatever you find yourself doing to be a successful mum. You simply must be a woman who never gives up on her dreams no matter what the challenges may be. I will say any successful working mum must be driven by PASSION for whatever she finds herself doing.

M: What led to your decision to become an entrepreneur?

N: I realized at some point in my life that there’s a God given potential within me that puts smiles on people’s faces and makes them feel good. Just at that point, I noticed that what I have always taken to be a hobby could actually be turned into a business, where I’ll make some little money and at the same time help put smiles on other people’s faces by preserving their memories and also having that inner fulfillment and joy when people smile.

M: What are some of the challenges playing a dual role as a mother and entrepreneur?

N: I must confess, being a mum and an entrepreneur is a very tough role any mother can find herself.
Combining work with taking care of my kids and husband is very challenging. There are times, you have deadlines to meet, and your kids would not give you the chance to because they may probably not be feeling too well or they are demanding an extra attention from you that you simply cannot do anything about. Things are even worse of when you work elsewhere aside been an entrepreneur. To make an impact, I have to work as twice hard as a man and this is a big challenge being a mother.

M: How much capital do I need to begin life as an entrepreneur?

N: It depends on the field you find yourself or what you intend doing.
But whatever it is, start small. No amount is too small for any start up. Consistency and persistency are the key things that matters in entrepreneurship. I do not believe so much in going for a loan. It is better to start small, have patience for your little dream to grow into a huge one than to go in for a huge loan to start up and be burdened with interest payment.

M:  What are some of the challenges you faced starting your own business?

N: The challenges are enormous my dear. I’m still facing them only it has subsided compared to the beginning.
I’ve had challenges with whom to patronize my product, challenges with financing, challenges managing my home; especially my kids and challenges satisfying my clients. I have overcome most of them with the help of God.

M: How were you handling your life as a mother and a corporate lady if you have ever worked for someone?

N: I still worked for someone. Managing my life and being corporate lady is quite hectic. I don’t get enough sleep neither does my family. I work over-night if I have urgent orders. Weekends are worse!!
But with determination, hard work, perseverance and faith in the almighty, I’m able to combine both lives. Things will be better soon, I know.

M:  Please tell us about what you do and how we can get in touch to patronize your products / services?

N: I’m a part-time entrepreneur; the Founder and Sales Lead of NFONIRI.COM, an indigenous company in the Photography and Arts industry which preserves memories by framing photographs on authentic canvas.
Current and prospective clients can reach us via our social media handles
@nfoniri.com – facebook, instagram, tweeter etc.
They can also reach us via WhatsApp and voice call on 0266684933.
They can find out more on www.nfoniri.com

M:  Final words of encouragement to any mother out there struggling with combining work and housekeeping.

N: 1. Trust in the Lord with all your heart, lean not on your own understanding….in all your ways, acknowledge HIM, and he’ll direct your path.
2.  If you lack wisdom, let ask God, he’ll give you liberally without reproach.