Featured Moms

WeMompreneurs Feature: Alexis, BabyBliss gh

I’m Alexis Antwi. I’m married with two boys. I completed Roehampton University with a BA in Film and TV Production. I have a diploma in Criminology and International relations from the University of the West of England, Bristol (left the degree program before final year to persue film- passion- dad didn’t speak to me for a year 🙄) 

I moved to Ghana as soon as I graduated as a single mum with no job. My family is based in the UK. I just felt all the plans I had would work better here. I just packed up and left. No regrets so far.

Started a restaurant/catering business in 2012 for 2 years but handed over to my aunt as it was too time consuming. I fired my staff cos they were stealing…some even take groceries home from our stock. 🤦🏾‍♀

I hosted Today’s Woman on TV3 for almost 2 years. I was supposed to cover a maternity leave for the presenter but it got extended somehow. I also co-hosted Ghana’s Most Beautiful in 2014 for sometime.

I love cameras, stage, role play….basically TV and Theatre. I’m currently working on my production due for TV by end of the year.

I worked at Groupe Ideal as a deputy Corporate affairs manager but resigned…twice. There’s no going back to corporate as it’s just not for me. Working for myself allows me to take care of the family properly and I can nap in the afternoons.🤣

I run Niche Concepts where we produce radio and TV adverts, documentaries, TV shows and our events. Radio and TV is on hold as I’ve struggled with sinusitis for the past 2 years and currently awaiting surgery. 😢
I also organise trade shows and my first two babies in events were Int. Hair and Beauty Expo and  The Wedding Shows Gh. Senam was one of our exhibitors for our first show. We are yet to confirm dates for this years events.

I run an NGO with my sister called Mother’s Bliss Foundation where we assist young single mothers in entrepreneurship to return back to school. Our youth wing is called 4YP – For young people. We visit schools around the country to educate young people on sex education, career options after school, grooming, confidence building and personal hygiene. Our last major event was 5th Nov 2015 in Tamale where we had over 2000 students from 3 schools in attendance. Our next one will be later this year. This one is dear to me n chops my money but it’s so worth it.

My latest baby is an online babyshop @babyblissgh. We are on IG an d Facebook. Long story short I was told my 2nd child would be a girl so I shopped for the goods 😂 only to push out a boy. I wasn’t sure what to do with the girls stuff and decided to sell to my work colleagues when I returned to Ghana. We started November and it’s been amazing. My customers come first thus gives me loyal customers.

Competition? before I started @babyblissgh I knew all the baby shops on Facebook nand instagram as I went into :
“early labour” in GH at 32 weeks and needed some stuff urgently. Thankfully baby held on till I went back to deliver. I now have more following on IG and Facebook than those I came to meet and I used a simple strategy.

1.I DISPLAY PRICES. I’ve had customers who have said that’s why they chose to buy from me as is saves them the hassle of calling or messaging for prices.

2. I have sales n reduce prices on some items on special holidays for a limited period.

3. FREEBIES – I deliver for free when customers place an order for the first time and it’s over a certain amount. I give free products and samples or sometimes just little pack of sweets or a chocolate bar. You will be amazed the difference it makes.

4  FREE ADVICE/CONSULTATION – I don’t just sell baby food, I eat some too and have tried the varieties with my boys so I’m able to advice parents and I usually get it right.

5. RESEARCH! RESEARCH! RESEARCH!!! I’m constantly looking for discounts and offers when doing my purchasing online so I can always afford to sell some products cheaper than my competitors and still make profit. I research on the use of products and child/pregnancy related issues  to give better advice.

6. NETWORK!!! – If I meet people anywhere I give a card. I’ve joined groups as well to connect with others.

7. CARE – I check up on customers a lot. I recently started saving most kids birthdays so we can send out birthday greetings as well.

Source: Ghana Mompreneurs Club

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