Social media is gradually changing huge advertisement budgets which we once incurred in our business especially for start-ups. Currently with as little as about $1 you are able to run a paid ad to reach quite some number of people within a specific chosen target group. Social media has come in at the right time as we in the era of entrepreneurship. Lots of people are now turning their passion into a business which means we look forward to more individual businesses in the years ahead.
Owner of Babybliss GH, Mompreneur Alexis Antwi shares her experiences on how she used social media to win in her business. She uses some simple strategies which has now given her a lot of followers on Instagram and Facebook. . Read on as she shares some of these simple strategies with us on our blog;
1. DISPLAY PRICES- I’ve had customers who have said that’s why they chose to buy from me as is saves them the hassle of calling or messaging for prices.
2. SALES –I have sales n reduce prices on some items on special holidays for a limited period.
3. FREEBIES – I deliver for free when customers place an order for the first time and it’s over a certain amount. I give free products and samples or sometimes just little pack of sweets or a chocolate bar. You will be amazed the difference it makes.
4 FREE ADVICE/CONSULTATION – I don’t just sell baby food, I eat some too and have tried the varieties with my boys so I am able to advice parents and I usually get it right.
5. RESEARCH! RESEARCH! RESEARCH – I’m constantly looking for discounts and offers when doing my purchasing online so I can always afford to sell some products cheaper than my competitors and still make profit. I research on the use of products and child/pregnancy related issues to give better advice.
6. NETWORK – If I meet people anywhere I give a card. I have joined groups as well to connect with others.
7. CARE – I check up on customers a lot. I recently started saving most kids birthdays so we can send out birthday greetings as well.
Getting customers on social media could be easy after- all. You need to get the right content for the right target group. Engage your customers everytime on your page and make sure you adopt very good visuals also to get their attention.
Mary Dickson
Mary Dickson is a versatile professional with over a decade of experience driving innovation at the intersection of technology, marketing, and female empowerment. She is currently the Business Development Manager at GP Business Consulting serving as Lead Consultant with CBI -Netherlands Enterprises Agency. With a background in marketing she’s worked in different roles cutting across HR, Sales, Business Development and Marketing over the past 14 years in the Tech space. She has a keen interest in Digital marketing especially social media and has spearheaded over 50 training programs geared towards training women led business owners and young girls, equipping them with digital and simple tech skills. She has also consulted for companies and institutions across sectors, helping them optimize content, creation, ad management, customer engagement, and automation. She is the powerhouse behind the WeMompreneurs community, which supports mothers in business through training, networking, consultancy in digital tools. Mary is the co-author The Fruit of the Spirit (a children's book). She holds a BSc.Management with Computing and a MSc. Strategic Management and Leadership. She is the Vice Chair , Women’s Affairs of the Ghana Chamber of Young Entrepreneurs and a member of the Advisory Board of Prime HER ( NGO)