Five Ghanaian Women Changing the Beauty Industry

The Delse Shop recently announced these women as changers of the beauty industry in Ghana and we couldn’t agree more. These women are providing natural beauty products and solutions that are helping to redefine natural beauty as we know it. In this article we share with you 5 Ghanaian women changing the beauty industry in Ghana.You can check out stories of other amazing women in business here

VIOLET A. AMOABENG (SKIN GOURMET)

Violet Amoabeng-Skin Gourmet

The first Ghanaian woman changing the beauty industry in Ghana that we would like to throw the spotlight on is Violet A. Amoabeng is the Founder and CEO of Skin Gourmet Limited, a Ghanaian start-up that produces raw, handcrafted skincare products so pure you could eat them. She is one of the female entrepreneurs changing the beauty industry in Ghana in recent times.

Violet founded Skin Gourmet about 5 years ago after recognizing a demand for unadulterated, high-quality body care products.

Her company’s products are entirely handcrafted with traditional Ghanaian procedures that retain them in their purest form.

Violet has always been a lover of mother earth. This forced her to focus on creating a unique line that is sustainable and forward looking.

She hopes to teach Africans that their culture should be preserved .

In her own “Nature is perfect – its man that is flawed. And our African traditions respect, enhance and preserve nature.”

Her admonition to all Africans is to make the effort to preserve our tradition by adapting our bodies and lifestyles to suit nature instead of the other way around.

FULERA SEIDU (NZUA)

Fulera Seidu-Nzua by Nature/Winamzua

Fulera Seidu is the originator of the Nzua by Nature brand another authentic brand in the beauty industry in Ghana; formulators of natural based skin and hair care products.

She is also an indigenous jeweler who offers white labeling services for businesses. Fulera originates from a traditional household in Ghana’s Upper East Region.

Following a tough childhood, she learnt to tune into herself and leverage on her talents and abilities to survive and succeed. As such, her decision to pursue art and crafts was a watershed moment in her life where she found that she had a natural drive to express herself through distinctive items made from natural materials.

She has since gone on to produce jewelry, skin and hair care products using natural materials and African inspired designs.

She goes throughout West Africa in search of the greatest and most appropriate materials to bring real African patterns and culture to life.

Her love of nature has served as an inspiration for her work, which is evident in her designs.

Fulera creates 100% green accessories by using wood, leather, cow horn, bone, as well as repurposed glass beads.

She is dedicated to her work and takes the time to give each piece a professional finish.

Fulera hopes to set up a workshop where she can train youths, particularly those from underprivileged backgrounds in the community.

TUTUWAA AHWOI (NOKWARE)

Tutuwaa Ahwoi-Nokware

Tutuwaa is a marketing professional and founder of Nokware Skincare another top of the class beauty brand changing the beauty industry in Ghana.

The company was founded on a family heritage of making products with traditional African herbs and oils.

It all began when Tutuwa Ahwoi met Thato Tau from Botswana while studying in Paris.Tutuwa showed Thato how to make black soap using pure shea butter. When the two returned to their respective home countries, Thato requested that Tutuwa continue to bring her the things that were not accessible in Southern Africa. Soon Thato’s friends began asking for them as well.

Over time, what began as a group of friends merely exchanging beauty secrets grew into a company selling natural skincare products in Ghana, Botswana, Europe, and North America.

In September 2017, Nokware officially launched a product line of African Black Soap created with shea butters, and materials gathered from local women’s cooperatives in West Africa.

She makes Nokware products, utilizing traditional know-how skincare techniques she learnt from her great-grandmother, who also helped her understand the concepts of simplicity and self-love.

As such, Tutuwa set out to build a firm based on the concepts of simplicity, sustainability, and self-love.

The company operates on a community commerce model that emphasizes fair pricing, giving back to the communities it serves, and empowering individuals who have not had equal opportunity to earn a living.

They also recently launched the Inclusive Beauty Movement in order to promote selflove.

There is also a campaign underway to combat colorism and underrepresentation of different skin tones in the media and the beauty industries.

Tutuwa wants to transform the way people think about beauty by advocating for underrepresented skin tones as a distinct shade of beauty that should be cherished.

SHARON AGYAPONG (EYA NATURALS)

Sharon Agyapong-Eya Naturals/Kaydua Luxury

Sharon Agyapong is another powerful Ghanaian woman changing the beauty industry in Ghana . She is the founder of Eya Naturals Limited, a natural-products focused cosmetics company and Kaydua Luxury, a range of skincare products.

Despite a stellar career in economics, finance and telecommunications, Sharon moved into entrepreneurship to start the Eya brand.

The brand’s products are inspired by the finest local natural African ingredients that have been used effectively in Africa for centuries, to protect hair and skin.

The products are also aimed at serving as a safer, natural alternative to existing products. As such, they do not contain Sulfates, Parabens, Mineral Oil or Petrolatum.

By this, Sharon hopes to register the Eya brand’s commitment to providing consumers with the safest hair and skin care products.

Sharon started her business from her home but has successfully scaled up to serve clients in the United States, Nigeria, Togo, Rwanda, the Democratic Republic of the Congo, Sierra Leone, Liberia, Zimbabwe, and Japan.

Among her most reputable clientele are Samira Bawumia, Naa Ashorkor Mensah Doku and famous Ghanaian hip-life musician Captain Planet.

Sharon attended University Primary and JSS in Legon before going on to Akosombo International School to study Economics, Geography, and Mathematics.

She was accepted to Mount Holyoke College to pursue a Bachelor of Economics degree after graduating from high school. Thereafter, she worked in the finance field in the United States before leaving to Ghana.

Her most recent position was as Diageo Ghana as Head of Strategy, a position she vacated to work full time on her Eya and Kaydua brands.

Eya Naturals Limited has since gone on to operate a number of salons and spas across the country.

ISRAELLA KAFUI MANSU (MGL NATURALS)

Israella Kafui Mansu- MGL Naturals

Israella Kafui Mansu is also another Ghanaian woman changing the beauty industry in Ghana and is the founder of MGL Naturals. The brand has grown tremendously since its birth in 2009, and is now recognized as one of the best natural skin and hair care products made in Ghana.

Israella started the company after she couldn’t find any employment. She had at the time just completed her national service, after earning a degree in Consumer Science and Psychology from the University of Ghana.

The situation inspired her to create something for herself. It was then that she started using her kitchen as a laboratory, where she created and prepared the first few beauty goods, using her life savings of GHS300. She continued to conduct researches and develop designs to transform the brand to meet both domestic and international markets in Africa, Asia, the United States, and Europe.

Israella is an advocate for made in Ghana products. This is evident in how she proudly displays the Ghanaian flag on her product packaging.

She is dedicated to addressing developmental issues, establishing long-term employment, and mentoring emerging entrepreneurs.

To this end, she employs and educates under served rural women and youths, teaching them technical skills such as manufacturing soap, body cream/butter, and hair pomade, as well as packaging, marketing, and other fundamental business skills.

Israella Kafui Mansu saw the high rate of unemployment among Ghanaian youngsters and the dearth of vocational skills training as a chance to establish her own business.

She found solutions to the developmental difficulties she noticed in her community at the age of 24, while she was unemployed.

This is why she creates, manufactures, and sells high-quality handcrafted and natural hair and body care products both locally and internationally.

Your kid is not watching too much TV…

Do you think your kid is watching too much TV?

I recently visited the pediatrician with my son. It was his first time in the States so there were lots of questions asked.

The one question that stuck with me was about his digital content consumption.

The nurse asked “how many hours would you say he spends watching TV?”

“About 6 to 8 hours” I said.

Six to Eight hours! Six to eight hours is the entire day for a toddler who sleeps 12hours through the night.

Drenched in guilt, I decided I was going to minimize how much TV he watches from then on.But first, I consulted google (as always).

How much is too much?
Silhouette of girl watching tv

According to the American Academy of Pediatricians, children ages 2-4 years should have a maximum screen time of 1 hour per day. Anything above this means kids are watching too much TV.

Reading this worsened my plight. What a bad mother I have been. Armed with this piece of information, I set out to turn on the TV for just one hour a day.

Who was I kidding?

No…not because my toddler was throwing tantrums. Actually, he did not oppose as much as I expected him to. The joke was on me.

But the entire incident got me thinking. Is my son really watching TV for 8 hours? Is he watching too much TV at all?

Although we’ve pretty much settled into a routine, I decided to observe and possibly track our media consumption over the next couple of days.

Our Daily Routine

I’m a newbie to the States. My son is going on 3years. He has 3 more years before he can be enrolled in school and pre-school starts at 4years. We decided against Day Care mainly because of COVID and the cost ($250 per week is a lot of money).

So, I am currently a stay-at-home mom, with a 3-year-old, a 10-month-old and their father. Between catering to my needs and those of our family, I need the kids – the oldest specifically to be engaged so I can get things done.

The TV comes on at about 10:30am and stays on till around 9:00pm.

Between these 12 hours, we learn, play, eat and nap. Nap times can last anytime between 40mins to 2hours. Sometimes twice a day. At about 1pm every day, we often have a play/learn time where we use building blocks and colouring books. This can last anywhere between 15 to 45 mins.

Feedings are about 4 to 6 times daily including snacks. These can range from 10 to 30mins.

And then there is bath time, which ranges from 10 to 40mins at about 6:30pm each night. Around this same time, their father would have returned from work and taken over the TV. This is interspersed with family time, a reading session and a night snack until about 9pm when we all retire to bed.

Assuming we allocate 30mins to each of the stated activities, that’s a total of 3.5 hours off. Let’s add in 30 mins for each feeding time 4 times a day. That’s another 2 hours off. Leaving us with about 2.5 hours.

Research Vrs. Reality

Most studies on the effects of long hours of screen viewing cite 3 main concerns; physical activity, sedentary behavior and sleep problems.

Half the time that the TV is on, my toddler is on his feet, jumping, singing and dancing to some ditty about numbers, colours, and alphabets.

In terms of feeding, well you know how toddlers eat. I bet he burns all he eats whiles he is eating given the acrobatics that accompany each bite.

If that’s not physical activity enough…

For sedentary behaviour, my toddler follows me everywhere once I’m out of sight. So, if I have to pee 10 times, he is with me. Add that to how many times he has to pee and his sister needs a diaper change.

For all 4 or more times that I have to prepare his meal or snack, he follows me into the kitchen, using my utensils as toy drums. Definitely not sluggish or sedentary.

Finally, he gets between 10 to 12 hours of sleep through the night and naps at least once during the day, which is as expected for his age.

Of course, not all days are rosy. But on average, this is what a day looks like.

In essence, the 8 hours I bleated was no eight hours at all you see. And even if my son is watching a bit more TV than he should, he is getting enough sleep, physical activity and meeting his developmental milestones.

Not so bad after all

If we were in Ghana, he would have been in school by now, as is the case of most toddlers his age. Meaning, TV viewing would be limited to after school hours and weekends, which is not bad all.

So, if your toddler is in school, and you are worried they are watching too much TV…?

Breathe Mama. Take a step back. Observe it all. Take notes and monitor. It may turn out not to be as bad as you think, specifically when it comes to TV viewing.

“Beginning at about 2 years, quality TV—well-designed, age-appropriate programs with specific educational goals—can provide an additional route to early language and literacy for children”

National Library of Medicine

The fact is, many studies lump all screen time together. But there actually is a growing amount of evidence that co-viewing quality content with your kids can positively influence children’s social adaptive skills, sleep patterns and behaviours.

This is likely the case in most households as preschoolers are usually with a parent or designated caregiver.

So, TV is not so bad after all.

But if you still fear that your child is watching too much TV, look out for these signs.

Minimize , Monitor & Engage (MME)
Shot of an adorable little girl watching tv and spending time with her father at home

That said, I have done my best to minimize his screen time. The key is to minimize, monitor and engage (MME).

I have resorted to turning on the TV only after 12pm each day as often and as practical as possible. Try this if you can. There are good days and not so good days. In the end, kids are kids and they will find other ways to play when the TV is not on.

I also turn it off during learn/play times, nap times and sometimes meal times, thereby reducing the distractions from having it on in the background.

In terms of content, I mostly choose interactive and activity-based content. These are free and accessible through kids’ apps. My favorite is YouTube Kids (not listed), where you can find content on a variety of subjects and the ads are for kids so you don’t have to worry about their exposure to any adult content.

By using kids’ apps, you are able to monitor what they watch and subsequently engage them in conversations about it.

Note that, though these tactics seem suited to stay at home moms with preschoolers, you can adapt them for use during the weekends or on vacations if your child in enrolled in day care or pre-school.

Check out for similar resources relating to your child’s age and current status (for instance if they are homeschooled) and fine tune them to your taste. You can even try this family media plan.

Whatever happens, don’t be hard on yourself. You love your kids and you are doing your best for them. There maybe excesses here and there but that’s ok Mama. They will turn out just fine.

So … do you think your kid is watching too much TV?

10 Mother’s Day gift ideas for your favourite Mama


It’s another Mother’s Day season and its the perfect time to show some extra love to our hardworking and industrious mothers. Whether you’re shopping for gifts or essentials, here is our list of 10 Ghanaian Mom-Owned businesses to shop from during this Mother’s Day period.

Pauligath
Have you been invited to a special function this Mother’s Day but not sure what to wear? Pauligath offers many options for women and kids, be it ready to wear or bespoke. Just in case you want to get something fashionable for a loved one such as your mum, sister or friend, there are many options to choose from as well. They are located at Sakumono and can be contacted on 0544343773. Check out more of their pieces on Pauligath

Photosource: Pauligath

The Delse Shop
It’s certainly a time for some pampering and the Delse Shop gives you just the right beauty, hair and skin care products you need for the African skin. Nothing says ” I appreciate you Mama” like a set of reed diffusers, scented candles and oils, just to name a few. Why not visit The Delse Shop for everything organic beauty?

Photosource: The Delse Shop

Niiyaagh
The Mother’s Day season is made even more festive with bright colors, and that’s exactly what you get with Niiyaagh. Their colorful bead bracelets, necklaces and slippers give you just the touch of brightness you need. Their customized bracelets are also a great way to remind your favorite mother or mother figure you’re thinking of them and the mean a lot to you. Contact them on 0209088188. Visit Niiyah to check out more pieces.

Photosource: Niiyah

Lisse Fabrics
Wondering where to get your affordable African print fabrics this period? Lisse Fabrics makes your fabric shopping more convenient by offering you a broad range to choose from at prices that are easy on your pocket. They’re just a phone call away on 0202221668. Visit Lisse Fabrics to check out a wide range of African prints made just for Mummy.

Photosource: Lisse Fabrics

Raijam Home Must Haves
Home essentials are vital for every woman, and you may be wondering where you could get some quality but affordable ones. Why not try Raijam Home Must Haves? Located at Pantang, they provide you with the best deals on household items. Good deals are certainly a plus for the season! Give them a call on 0593040959. Check out some of their products on raijam_home_must_haves

Photsource: Raijam Home Must Haves

A2K Bakes
Mother’s Day is the perfect time to pamper your favourite mother especially if she is a sweet tooth. Check out some beautiful cakes, cupcakes and breakfast baskets from a2kbakes which will definitely make Mama’s day. Call them on 0244690402.

Photosource: A2K Bakes

Renes Gift Spot
Are you searching for customized hampers but not sure where to look? Rene’s Gift Spot is the perfect solution for you. No matter your preferred size or contents, these hampers are tailor-made to suit your specific needs, all at affordable prices and prompt delivery. They offer customized chocolates as well. Contact them on 0200855311 or 0544017796. Check out Rene’s Gift Spot to find more gift options.

Photosource: Rene’s Gift Spot

Woman on a mission Journals
Journaling is gradually becoming a routine in the life of the Millennial mom. Grab your two in one Woman on a mission Journal + Planner, Self-Care Journal or a Finance journal from the Woman on a mission journals to help Mama plan out her activities and responsibilities so she can keep track of her schedule, goals and self- care sessions. We need to be intentional about our life this year. Visit Woman on a mission Journals to learn more. They’ve got an exciting package coming up with Teerifc GH.

Photosource: Woman on a mission Journals

Celfee V-Spa & Wellness Centre

Mama definitely needs a good massage to give herself some tender loving care. Celfee Spa has some special packages for Sauna and Massage, Manicure and Pedicure and Natural Hair Oil Treatment. Visit their page Celfee_vspagh to check out their services or call them on 020240121296.

Photosource: Celfee VSpa

Trendy Silver Strands

Mama sometimes needs a break from the Salon and the wig cap comes in handy on bad hair days. Grab a beautiful wig cap for Mama to sort her out on days when she can’t make it to the salon. Visit their page on Trendysilverstrands or call them on 02654658383.

Photosource: Trendy Silver Strands


Mother’s Day shopping just got easier! Hopefully with this list, you’ve got all you need in one place and you don’t have to be too stressed out about finding the ideal places to shop. Support a mom-owned business today. Happy Mother’s Day in advance to all our wonderful mothers and mother figures, and don’t forget to make amazing memories!

Information Source: Nana Boatemaa (Contributor)

My Journey in the Mothercare Business-Mavis Ayorkor Glagah


My name is Mavis and the brain behind Twinnies Mothercare. I am chartered accountant by profession who works as a Finance and Administrative Manager with Continent Tours Ltd in Osu, Accra. I hold an MBA in Finance and BSc in Accounting. I am a noble wife and a mother of three (3) wonderful kids

I officially started Twinnies Mothercare Shop on the stretch of sunkwa street, adjacent Tasty Jerk Restaurant in Osu, a year ago. Let me take you on the journey to how it all began. After I had my first boy it was difficult to get good toys on a budget.

A good friend directed me to Lapaz and upon reaching there I got lovely play materials and ended up bargaining for clothes too. I however sold some of the clothes to a friend who was impressed by the quality and how affordable they were. He therefore requested for more. There, I saw the need to add a commission before selling them, hence turning it into a business.


I identified my target audience and how to penetrate the market, upon making my business analysis, however I decided to sell to a few friends and family with kids to see how the business would go. I managed to save 1000 dollars and asked a friend in America to help me with my first consignment. Upon the arrival of my second consignment, I registered the business, rented a space and arranged the items to look appealing and pleasant.

Since I have a full time job, I employed a salesperson, who to resigned two months later with the excuse that sales was not booming as expected. I had to close the shop till I got a new sales person. Unfortunately, my landlady didn’t renew my rent after the first year ended. I decided to pack everything and manage the business from home. I was frustrated about the progress of the business and confused as to what to do. My money was in debt to customers who were yet to pay for items purchased. With no salesperson and no knowledge of how to operate online, I was lot. But I knew I had to start from somewhere.

Through some suggestions from friends and family, as well as discussions and webinars, I was able to create a contact list. This was my starting point and it helped me through the pandemic. Through covid-19 I learnt a big lesson and discovered potentials, I never knew I had. I ventured into the sale of PPE’s of the pandemic to sustain my business

I always encouraged myself with the word of God and I made it a point not to give up on the business. Rather, I was encouraged by my competitors to dream big and with my faith in God I knew He will see me through.
I love to be surrounded by positive thinkers and people who help me discover my hidden potentials. I also love opportunities which will enable me to discover new things.

At Twinnies Mothercare, we say ” Our Customers are our priority “

To learn more about Mavis’ business follow her page on Instagram at TwinniesMotherCare or call her on 0559660207. Locate them at Nungua around Sango Beach Resort.

I followed my Dreams and Passion – Dorcas A. Yeboah Koranteng

My name is Dorcas Adwoa Yeboah Koranteng. I am a Milliner, Makeup Artist, Businesswoman, Mother and a Wife. My entrepreneurial journey started on 31st December, 2008 when I finally tended in my resignation as a banker in order to follow my dream and passion of being in the fashion and beauty business/industry because I realized I had no passion and love for the work I was doing; I had searched myself thoroughly and I knew what I wanted to pursue. Thus I got myself trained as a Milliner, Bead Jewellery maker and a Makeup Artist.

After my training, I practiced all three professions alongside each other whiles I also did buying and selling of some beauty products once in a while. Along the line, I decided to drop the beading because I realized my love for the others was more than the beading.



Working from home can be difficult, however, I’ve been able to draw a plan that keeps me in check so as to avoid my business from consuming all my time and also do well to execute my responsibilities as a mother and wife. I do well to make time to bond with my family as much as possible, as it is essential.

Like every entrepreneur I have faced the one major challenge which is the issue of friends and family who believe that the price of a product or service should be different from what they have to pay. Some actually think it should be free for them, because of the ties they have with you but by God’s grace I have been able to overcome it. It hasn’t been easy but I chose to stand firm and be stern on the situation.

What keeps me going as a mum in business is the relentless support I get from my family. However, being truthful to clients and staying time concious are the two major factors that have helped me stay in business.

Always deliver within the specific time frame toy promise to a client and if for some reasons you will be unable to deliver as promised do well to communicate it to the client. Always smile and respect your clients for they are the reason you’re in business.

To learn more about Dorcas’s business, follow her on Instagram. You can contact her on 0245725101 for more enquiries or orders for any of her products or services.

Finding Hair products for my daughter birthed HairBureau- Sylvia Naa Djanie

We took away some great nuggets from this interview, especially with the part where our guest spoke about the importance of keeping virtual friends and the impact they could make in our business. Join us as we explore Sylvia’s journey as a Mom in Business in the past three years

1.Please tell us a little bit about yourself

My name is Sylvia Naa Djanie. I am a married woman with two kids ( A girl and a boy) and I am a banker by profession.

2.What inspired you to take this path in entrepreneurship?

In 2017 when I decided to have my daughter, I realized I had hair issues and my hair started falling out during my pregnancy stage .

I had to cut my hair at a point and start natural hair. Through this journey I met a lady by name Abena who exposed me to a lot of things about hair and I realized Good hair care is expensive and required a lot of time. I decided to joined an academy where I learnt a lot of things about hair.

I had my daughter and she came with a lot of hair ,but her hair started depleting along the line so I decided to get products for her hair to sustain and grow it. It was very difficult getting products for kids hair as most of the shops I walked into either told me they didnt have kids products and rather gave me products meant for older people as a substitute.

I also realized there was only one hair type product on the market for kids and most of these shops had little or no experience on how to care for the hair. I came back home and looked at what I could do, that was when I decided to start a simple hair care routine for my daughter which included a hair regimen. Guess what, In a few months I began to see growth in my daughters hair.

After I realized that only one haircare brand for kids was trending, I hit the internet to do more research online and find out if there were products for kids.

And guess what there were tons of products online for kids hair care. There are so many products for adult hair but we forget babies are being born everday and that market also needs a lot of attention.

In our age , parents are looking for products that can help them grow their kids hair but they do not come acrross them easily. With time I started helping my friends to grow their kids hair .

My husband drew my attention to the fact that I was spending a lot of time researching, enrolling for haircare courses and the passion with which I was using in whatever I was doing and encouraged me to consider taking it up as a business. That was when I decided to launch Hair Bureau , my business.

3.How are you able to manage the family and your business?

Trust me managing a family a business at the same time is not chicken change. I have cried a few times because I virtually have no sleep. I am in a financial institution so you can imagine, I am at work at 7am till 5pm then from 5pm mummy duties begins. That means if mummy wants to nurture her business she has to still set out sometime to pay attention to it and give it all the support it needs. I had to make time to undertake some classes onine to help me manage the finances of my business.

Also my husband has been of great support. There were days that we will sit down to draw plans on how we will market for the week and how to even come up with our logo. Overtime we have been able to identify a niche and this has made it easier for us to run the business.

My kids have also become a part of the business. They are able to tell their friends what castor oil is used for and tell their friends how castor oil is used to grow the hair. It hasn’t been easy but with time we realize we are getting there.

4.Share with us one challenge you faced in your business and how you overcame it

One major challenge I faced in my business was how to manage my finances.Trust me, anyone I told said that but you work at the bank? But I am a marketer, I am not an accountant. Managing the finances of a business and home was a big issue for me and for two years straight I never declared profit.

It was impossible to identify what I had sold even though I was buying more goods than on a regular day, I couldnt tell my profit from my seed money and it was difficult until my husband taught me some simple accounting techniques. Now I am able to tell how much I have sold in a week, how much profit I have made, and how much stock I have left. I am proud that now through my husband I have been able to get far in the business.

5.What keeps you going as a mom in business

What keeps me going is the fact that I love what I do and the feeling I get when I see the results that people send to me. I have clients all over the world. People ask me, How come you are able to get clients from all over the world and I tell them that people have not found human face to haircare especially when it comes to kids. And I have been able to provide that for the past three years and counting.

Through consultations and one-on-one sessions, people are now taking haircare very serious and I am changing the minds of parents when it comes to haircare one parent at a time. I believe through my services, people are begining to have confidence in their own natural hair and are able to wear it very well. I am trying to instill that love for our african natural hair in our young girls. African hair is resilient to growth.

I am also very happy when people to come to me and say thank you , you have been able to change my mind about my natural hair and this is what I am going with.

6.Share with us some tips that have helped you to succeed.

Tips on what helped me to succeed. There are three things I keep in mind;

1. Always make friends with successul people, I am not saying go bootlikcing people. You need to create acquaintances with successful people so you learn one or two things from them that you can add to what you already have and sell it back to them and they will help to also propagate your message to others. On this point I would like to commend a baby shop called BabyBliss. This lady literally took me from the ground and helped me up and helped me put structure to my business.

She and my husband believed in me more than anyone else and saw a light in Hairbureau and if I ever get to stand anywhere I will never ever forget Babybliss.

2. Always make friends even if they are virtual friends. Ever since I joined IG as a business I have realized that entrepreneurs in your field or those around you sell you out better than some of the marketing strategies we use. There is nothing as good as a fellow instagram or virtual friend that you’ve met.

Keep them, and everywhere you meet people try to keep in touch with one or two people, that is how your network will grow. There have been referrals from people even my mind cannot comprehend because I striked them as an acquaintances and then wowed them with the x-factor of my business . That has helped my business to succeed.

3. Never ever despise small beginnings, my profits were between GHS30-GHS50 initially and some people thought it wasn’t worth the stress . With time everything I sell hits right back into my bottom line. Never despise small beginnings or small monies. Make your noise, network and it will work for you.

7. Message for WeMompreneurs on our 5th Anniversary

On your 5th Anniversary, I want to thank WeMompreneurs for all the wonderful tips you share with us. For the next generation WeMompreneurs is a great platform to network and build aquaintances for your business as a Mom . The information shared is spot on and there is this energy that hits you as soon as you come to the page and lets you believe that you can do it.

I am glad to be associated with you, because more often I take a lot of inspiration from your page. I pray that you grow, you impact more lives and in the years to come you become one of the big communities that have changed motherhood in a unique way.

We create solutions for common hair and skin issues- Kate Apaflo Awuku- Darko

Our team had the opportunity to engage with Kate a Mom in Business who is passionate about producing safe products for the skin and hair. It was interesting to learn the inspiration behind the business and how challenges she faced led her to start another busines. Enjoy our short interview with Kate Apaflo Awuku-Darko founder of Natural Treats Industries.

Dont be afraid to start all over if you have to.

  1. Please tell us a bit about yourself
    I am Kate Apaflo Awuku-Darko. A mother and a serial entrepreneur. I love to create solutions to common hair and skin issues and to help people learn to create their own cosmetic or food products on a lean budget.
  1. What inspired you to take this path in entrepreneurship
    A personal health challenge made me create safe natural hair and skin products for my personal use and it later occurred to me that there will be other people in my shoes and I began to market these products and later went on to register the business. @naturaltreatsgh where we craft premium natural cosmetics for the whole family.

456
  1. How you are able to manage the family and your business. This is not something I can say I have pat down. I try to create a balance by having a schedule and identifying priority tasks each day, either for family or business. I then work on those priorities and simply go with the flow with every other thing. I also sometimes give up on trying to achieve balance and ‘let it go, let it gooooo’ lol
  1. Share with us one challenge you faced in your business you faced and how you overcame it
    One challenge I faced and kind of still face, is the issue of financial inflows and investment. I overcame this by beginning with what I had on the smallest scale possible and reinvesting my returns. This is what I have condensed into a mini course that I teach at @Thrivewayconcepts
  1. What keeps you going as a mom in business. My supportive family, the Holy Spirit and the passion to be useful to the world.
  1. Some tips you have used to help you succeed a.Pray as if you don’t work and work as if you don’t pray. b.Keep at it, keep at it, keep at it. c.Actively seek and implement feedback. d.Dont be afraid to start all over if you have to.
  1. Message for WeMompreneurs on our 5th anniversary I wish wemompreneurs well on the occasion of your 5th anniversary. Thanks for all you do supporting and giving light to mothers on this sometimes dreary journey. I pray and know that in a few years, wemompreneurs will be featured on major international news agencies and will blossom into something eyes have not seen nor have ears heard just as God in heaven has in store for you.

To learn more about Kate’s business contact her on +233 26 406 9365 for all your retail and wholesaling requests. Follow them on @naturaltreatsgh on Instagram and Natural Treats Industries on Facebook.

Support is important for you as a Mom in Business- Vivian Quayson

Support can never be underestimated in our journey of raising babies and running our businesses. To ensure balance in our lives , we need to seek the right support to help us acheive our goals and dreams.

Today we spotlight Vivian Quayson, a mother of two boys corp. A corporate worker who has made great strides in her career and personal business. This is as a result of the good support she received from her family and friends.

How she started her journey;

I have always loved fashion growing up. I began designing my own clothes after completing Senior secondary school. The loss of my first child (a girl) in January 2016 led me on a journey of self-discovery. This rekindled my love for fashion.

I got a lot of exposure in beadmaking and designing clothes, when I enrolled in a reputable fashion school three months later . This was one experience I really enjoyed and as a result I decided to make a future career out of fashion in the process and my side business. A year later making beads and accessories before adding clothes to my fashion line. I named the business Stitchwear to represent beadmaking and stitching. These two became our two major product lines.
.
Motherhood is a full-time job, but when your family believes in you and supports your dream it motivates you to do more. It has not been easy journey balancing the responsibilities of motherhood with my regular 8 to 5 job and my side business. I have made great strides because of the support from my husband (who is my number one fan), family and friends who have given priceless business advice and clients who have patronized my business over the past few years. God bless them all!

Check out some of the designs from her new collection


PhotoSource: @stitchweargh (Instagram)
PhotoSource: @stitchweargh (Instagram)
PhotoSource: @stitchweargh (Instagram)

To learn more about Vivian’s business check out her page on instagram at @stitchweargh or call her on 0203115829

Meet Opie, the creative mind behind OMT’s Digest

The loss of my triplets in February 2014 got me re-evaluating my perspective on life. Although we never met (Jesse, Jayden and Jordan), the experience with the boys is the reason I am where I am. I have become more compassionate and more considerate of the feelings of others. I have come to the realisation that there is more to life and that was the start of my risk taking journey. My friends would testify that I was a quiet and risk averse person.

We chanced on the Instagram account of  OMT’s Digest when Opie shared a bit about herself on her business page Samaw Kidz. From there we realized we had a lot in common when it came to the purpose and vision of our blogs. Especially in this era where collbaoration is the way to go we didnt find any better time to start working on something for mothers in business than this time. Remember the saying that, When women come together great things happen!

Enjoy our short interview with Opie as she shares with us her passion and what led to the beginning of OMT’s Digest! A blog she runs so professionally.

Brief profile of yourself.
I am referred to as Mawuena by friends who have known me from birth till tertiary and after tertiary my name switched to my first name, Ophelia (not my preferred choice though). This was as a result of my first day of work orientation at the audit firm I used to work with. The white partner found it easier to recall Ophelia than Mawuena and it got stuck with clients and colleagues. Ophelia still sounds weird when I hear my pre-tertiary friends use it.lol
That was just by the way.  I am a blogger who is passionate about empowering and supporting women, helping and guiding working mothers to start side gigs, coaching and mentoring the youth and sharing the story of African entrepreneurs to inspire others and eventually change the African narrative a post at a time through my blog OMT’s Digest. 
I am quiet but can be a talkative when you get to know me and when I am engaged in topics I am passionate about. I have two kids, a 5 and a 3 year old mini bosses.

Now that you have an idea of who I am, whenever you spot me anywhere on and offline, just call me Mawuena or Opie!


What work do you do? Career, side gigs
I quit work because of the flexibility I needed. I currently provide freelance writing and editing services.
I also run a hobby gig called Samaw Kidz, customising kids tees for birthdays, milestones celebrations and for fun too! We also assist with gift packages for your kids based on your budget.
I am a business partner for Da Barberz, a grooming shop located at Kwabenya where we provide haircut, manipedis, massage and make-up services in addition to laundry and sale of barbering equipment.
I also do volunteer youth mentoring and coaching when I have the time and I run an accounting, audit and tax consultancy with my partner.  

Motivation behind OMT’s Digest
The loss of my triplets in February 2014 got me re-evaluating my perspective on life. Although we never met (Jesse, Jayden and Jordan), the experience with the boys is the reason I am where I am. I have become more compassionate and more considerate of the feelings of others. I have come to the realisation that there is more to life and that was the start of my risk taking journey. My friends would testify that I was a quiet and risk averse person.
OMT pronounced O.M.T. and not “omt” initially started with the purpose to share the story of my stillbirth and motivate other mothers or mothers to be that there was still hope. I have shared bits and pieces of the story but I am yet to write out the series of posts to tell the full story.
My experience forced me to assess my life and through engagements with other mothers I was inspired to push women into entrepreneurship no matter how small the gig may be, the important aspect is the push to start! In the process I also discovered I love to listen to and share inspirational stories and experiences of young entrepreneurs and the journey of parenthood.


How do you juggle work with family?
Its crazy! Not an easy one I must admit. There are days you feel all empowered and there are days you practically have to drag yourself to get things done. The support of my husband, mother and siblings have been helpful especially on days when I have to step out and make some rounds. 
At other times they tag along like the way women carry their hand bags everywhere so I always call them my “little handbags”..lol
I will say the only way is to keep going, take it a day at a time and stay focused on your goals too, that way you don’t easily give up when you are stressed. Asking for help or relying on nannies does not make you less of a mother.


Most stressful day in your life as a mompreneurhmmmmmm as for this one I will never forget. I took on a freelance writing gig on an area I had no idea on. Charley I read and researched but still! And the thing too was that I had already accepted the project. I wanted to give it back. I would spend hours drafting just a sentence. The time I had in between dropping my son off and picking both of them from school at the end of the day suddenly felt like a second. I couldn’t sleep and when I eventually made it through, that was the most exciting day of my life! 
Lesson: Next time I will assess the challenges well before I decide to take it on. lol


Your favourite quote
Let me focus on these two  🙂
You should try it out, you will never know what may come out of it!
Once there is life, there is hope!

Hobbies 

I love to watch movies, listen to music, go sightseeing and crafting.

Advice for a young entrepreneur

Entrepreneurship is not an easy journey. It has its ups and downs and without passion and focus you can easily lose hope during the low moments.As for money, its great to have it but when money is the sole focus of your business then I doubt the business will be sustainable.


If you came into this world as an animal, which animal would you be?

It will certainly be a cat! A cat, because they appear gentle and sweet but when you come attacking them they will certainly fight back!

To learn more about what Opie does, get in touch with through her IG page, her  website or through email at omtsdigest@gmail.com.

Now to our collaboration! We are having a Mompreneurship session for Moms in Business. We would love you to fill a form using  this link with topics of interest! We look forward to having conversaitons on Motherhood and entrepreneurship with you.

 Wemompreneurs is an online community for Moms in Business that is set out to inspire, motivate and celebrate mother sin buisness. We are also set out to provide relevant informaiton in relation to business to these women all around the world. We would love to share your Mompreneur story with us, reach us throough wemompreneurs@gmail.com