The most important aspect of every business when it comes to selling is closing the deal. No matter what you sell, whether products or services once you come into contact with the customer ,the goal is to close the deal and get them to buy whatever you are proposing to them.
These three simple strategies will help you win the hearts of your clients in a professional way without the client seeing you as desperate to get their business or forcing them to buy from you.
First of all it is is very essential to propose a solution to your client when marketing or selling and the only way you can propose a good and right solution is when you understand the potential clients problem or business pain. Almost 70% of the time a product or service sale results from solving a problem or the need of the buyer. For example, A consumer on a normal day will not buy a bottle of water just because of the color of the bottle, the consumer needs some water to quench their thirst that is why they would reach out to purchase. In this case the water is a solution to being thirsty. For business owners this tell us that, the more you understand the needs of your market the better it will be for you to service their needs.
Secondly it is essential to create a sense of urgency around the product or service you are marketing. This gives the client the push to take a decision on the product within the shortest possible time. Put together offers that will motivate prospective clients to become a part of your business. Phrases such as limited offers, Pre-Orders , custom made orders give customers a sense of privilege and motivates them to buy into whatever you are selling. Never ever leave your offers open. Remember to add an end date to give them that little push to take a decision.
Lastly the duty as business owners to follow up on potential clients cannot be over-emphasized. The “Rule of Seven” is a guiding marketing principle created by Dr. Jeffrey Lant that states that a prospective buyer should hear or see the marketing message at least seven times before they buy it from you. You can make use of social media strategies and other marketing mediums to advertise and market to your potential clients so that they always keep in you mind to be the first to come to mind when they are ready to make a purchase!
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Mary Dickson
Mary Dickson is a versatile professional with over a decade of experience driving innovation at the intersection of technology, marketing, and female empowerment. She is currently the Business Development Manager at GP Business Consulting serving as Lead Consultant with CBI -Netherlands Enterprises Agency. With a background in marketing she’s worked in different roles cutting across HR, Sales, Business Development and Marketing over the past 14 years in the Tech space. She has a keen interest in Digital marketing especially social media and has spearheaded over 50 training programs geared towards training women led business owners and young girls, equipping them with digital and simple tech skills. She has also consulted for companies and institutions across sectors, helping them optimize content, creation, ad management, customer engagement, and automation. She is the powerhouse behind the WeMompreneurs community, which supports mothers in business through training, networking, consultancy in digital tools. Mary is the co-author The Fruit of the Spirit (a children's book). She holds a BSc.Management with Computing and a MSc. Strategic Management and Leadership. She is the Vice Chair , Women’s Affairs of the Ghana Chamber of Young Entrepreneurs and a member of the Advisory Board of Prime HER ( NGO)