As a female business owner who has worked in the digital space for the past eight years, I believe it is more important now than ever to have a solid understanding go how digital skills continue to play an integral role in most aspects of lives now. As we celebrate International Women’s Day this 8th March, 2023, we share with you four must- have digital skills that will help you succeed in our currently digital world.
Using Social Media
The ability to understand and utilize social media effectively is a vital skill that every small female business leaders should have.
Business owners who recognise the importance of social media’s influence should also understand each platform and the ways it can be used to enhance community engagement. Having this understanding will ultimately provide better results for the business.
Thriving in this digital world means learning how to participate in virtual
communications, meetings and trainings. It’s important to learn how to use some of these tools in order to access some of these opportunities that have been made available to entrepreneurs.
As a business your online presence is driven by the content you create as this helps them to take a decision when they come accross your page or website.
It’s essential as a business owner to understand what interests your audience to enable you create content that can attract your right target audience. Doing this will help you create a good online presence and will overtime attract more traffic to your website and boost brand awareness.
Data Analytics & Reporting
As business decisions and strategies are currently driven by data now, it is important as a business owner to understand and interpret data as it will help them take decisions for their business.
As we celebrate International Women’s Day today, remember that you have been given everything within your power to succeed. It’s time to claim that power back and be the great woman that you are.
Happy International Women’s Day to you.