No Goal. No Aim
How to Optimize your Business Presence on social media
Social media is gradually changing huge advertisement budgets which we once incurred in our business especially for start-ups. Currently with as little as about $1 you are able to run a paid ad to reach quite some number of people within a specific chosen target group. Social media has come in at the right time as we in the era of entrepreneurship. Lots of people are now turning their passion into a business which means we look forward to more individual businesses in the years ahead.
Owner of Babybliss GH, Mompreneur Alexis Antwi shares her experiences on how she used social media to win in her business. She uses some simple strategies which has now given her a lot of followers on Instagram and Facebook. . Read on as she shares some of these simple strategies with us on our blog;
1. DISPLAY PRICES- I’ve had customers who have said that’s why they chose to buy from me as is saves them the hassle of calling or messaging for prices.
2. SALES –I have sales n reduce prices on some items on special holidays for a limited period.
3. FREEBIES – I deliver for free when customers place an order for the first time and it’s over a certain amount. I give free products and samples or sometimes just little pack of sweets or a chocolate bar. You will be amazed the difference it makes.
4 FREE ADVICE/CONSULTATION – I don’t just sell baby food, I eat some too and have tried the varieties with my boys so I am able to advice parents and I usually get it right.
5. RESEARCH! RESEARCH! RESEARCH – I’m constantly looking for discounts and offers when doing my purchasing online so I can always afford to sell some products cheaper than my competitors and still make profit. I research on the use of products and child/pregnancy related issues to give better advice.
6. NETWORK – If I meet people anywhere I give a card. I have joined groups as well to connect with others.
7. CARE – I check up on customers a lot. I recently started saving most kids birthdays so we can send out birthday greetings as well.
Getting customers on social media could be easy after- all. You need to get the right content for the right target group. Engage your customers everytime on your page and make sure you adopt very good visuals also to get their attention.
TOP 5 Tips for Maintaining Professionalism as a Mompreneur
Maintaining a professional approach towards whatever you do especially as a business owner is very essential if you want to gain the trust of people, be taken serious and to attract good investors.
More often we relate being professional to doing our job roles very well and being consistent with our time, but I believe there are more qualities that goes a long way to show how professional one is in the workplace.
I will share my Top 5 tips on how to be professional in managing your organization and I hope this helps to some extent. If you want to be a professional then you need to let people see you as a reliable, respectful person.
These are some few traits that you can exhibit to show professionalism
1. Honesty: Learn to say the truth at all times especially about your product and its benefits. Do not overhype your product. Make sure you say exactly what the product does. With this you can genuinely win your customers.
2. Integrity: You should be known to be very consistent with principles. Make sure whatever you say is what you do. Be clear with your service level agreements and do not try to take your customers for granted.
3. Competence: Learn to do your job very well and make sure you upgrade and develop your skills. Be abreast with technology and look for new ways to improve and make your products and services competitive in your market space.
4. Reliability: Let people identify you to be very dependent and be on time for everything you do. Be ready at all times. Look for smart ways to achieve your goals quickly so you deliver your products and services on time.
4. Respect Others: You should learn to treat everyone as if they matter. Treat each customer as if he or she is the only one you need to meet your revenue target. If you are working with people too appreciate whatever input they are bringing on board.
5. Support Others: Learn to share the spotlight with your team , show them how to do things properly and be ready to listen. Help them to improve on themselves as a win for them is a win for the team.
Putting these tips into practice gives you a better chance to create a positive reputation for yourself. You also increase your dignity and worth and become marketable.
Check out which ones you are missing out and increase your market worth.
Jayset Consulting up for Ghana StartUp Awards
The nominations of the Ghana Start Up awards are out again this year proudly sponsored by Premium Bank and the Ghana Mompreneurs Club is proud to have one of its members representing in the list of awardees.
Member of the Ghana Mompreneurs Club Selasi Dzikunu of Jayset Consulting has been nominated under the category Finance & Fintech contesting with 6 other companies for that award.
Jayset Consulting established in Ghana as a limited liability is a key player in business consulting and advisory services to small and medium enterprises.
The company operates within three main divisions
- Accounting services
- Tax services
- Business Planning services
All divisions serve a wide range of clients in the region and are recognized as market leaders in multiple business areas. The company on daily basis strives to acquire the most up-to-date knowledge in different management functions as well as an up-to-date knowledge of the latest technologies and utilizing this knowledge to maximize the value added services to our clients.
They work persistently toward continuous improvement, and stretching their potential, They develop models and tools that serve to identify the specific requirements of their clients and cater to addressing them in the most effective and efficient manner. This they believe represents their main competitive edge, and as such they strive to constantly upgrade and fine-tune these methodologies to remain in line with the business environments.
The organization thrives on the core values of Trust, Respect, Leadership, Excellence
For all your Accounting Services, Jayset Consulting is there to help you with Bank reconciliations, Income statement, Balance sheet, Cash flows, Maintaining a Clean General Ledger, Payroll and Part time CFO services and Audits , reviews, compilations . The take good care of your books as this plays a key role in the financial success of your business.
For your Tax Services they will assist with all tax related issues to prevent issues with the Revenue Authorities
When it comes to their Business Planning Services, their package is well designed to help you build a very good foundation for your business. The package includes Business Proposal Preparations, Business Valuation, New Business Formation, Non- Profits Organizations and Internal controls.
Let’s continue to motivate Jayset Consulting by voting them as for the Finance & Fintech Start Up of the year. To Vote go to www.ghanastartupawards.com/vote , select Finance & Fintech Category and Vote for Jayset Consulting.
Thanks for the support.
My Top 4 Characteristics of Successful Mompreneurs
The 2010 GEM survey reveals that women are more entrepreneurial than men in Ghana. The total entrepreneurial activity survey held in 2010 showed that almost 60% of the population for entrepreneurs were female and only about 42% were males. These shows a lot of women are moving into setting up their own business.
Its means we are doing great as entrepreneurs! I engaged with a couple of women managing their own business and realized most of these women took this decision after they started their families and giving birth. Owing and managing your own business gives them the opportunity to make time for their families and plan their day to suit their own schedules.
Moving in entrepreneurship also allows women to explore their God – given talent and it through this that we are able to utilize our skills and push to be successful
2. Self-Motivated: It is important to be self-motivated as a Mompreneur. It is one thing to deal with your business, but another thing to deal with family ( husband, kids) and even your own self sometimes all at the same time. Make sure you ignite the passion for your business every single day. Work it girl…you can do it if you believe!
4. Sociable: Mothers who are business owners and are very sociable have the high tendency of being very successful in business. Our current world demands that we most times thrive on networking to propel your business. To build a successful business you need to build good relationships and connect with people on a personal level. When you connect on that level you are able to create a more lasting relationship and helps to move your business. Get your groove on and go out there!



