As an entrepreneur it is essential to make very good decisions for your business and put together strategies that will help your business to stay ahead of the competition. You have three things to sell to your audience: yourself, the company and the product. Doing this very well and strategically can help you put your business at the forefront in the industry in which you find yourself.
Check out these tips to help you stay on top as a business
Promoting yourself
– As an individual managing a business it is essential to maintain a nice personal appearance. Always ensure you show up well dressed up. Appearances play a vital role in our presentation.
– You need to also establish your business within the community where you live before you spread out to other parts. It is easier to sell in a community where you are familiar to as it is easy for them to buy into your product or service.
-It is essential to join credible networks that can help you interact and get to know other people. As the saying goes, when you join the right tribe you thrive.
Promote your Company
– It is essential to understand clearly your company’s purpose and objectives. Understanding the purpose and objectives helps you to plan and take actions that will lead you to your goals.
– It is essential to give your business an identity Develop a corporate image: Logo, name of company , name of product. This helps people to relate to your brand and quickly identify the brand among the lot.
– It is very important to get your employees to positively represent your brand. Train your employees to reflect your brand and represent the business in a way that will attract clients to it.
– Always keep in touch with your customers and update them on any expansion or improvement in your product line or services . Exhibit very good customer service skills as this will go a long way to sustain the business.
Promote Your Product / Service
– Participate in Trade shows, exhibitions and forums. This is one way to create brand awareness for your product or service and also gt visibility.
– Back your product or service with excellent service. Always ensure you deliver to your clients using good customer relations.
– Tell your customers and target group about your products and services very often. Always share knowledgeable and beneficial information about your product or service with your clients
– Learn more about the products and services so you could recommend them to customers as and when they need it
These few tips can go a long way to give your small business a boost. Do let me know which ones you have implemented effectively.
Mary Dickson
Mary Dickson is a versatile professional with over a decade of experience driving innovation at the intersection of technology, marketing, and female empowerment. She is currently the Business Development Manager at GP Business Consulting serving as Lead Consultant with CBI -Netherlands Enterprises Agency. With a background in marketing she’s worked in different roles cutting across HR, Sales, Business Development and Marketing over the past 14 years in the Tech space. She has a keen interest in Digital marketing especially social media and has spearheaded over 50 training programs geared towards training women led business owners and young girls, equipping them with digital and simple tech skills. She has also consulted for companies and institutions across sectors, helping them optimize content, creation, ad management, customer engagement, and automation. She is the powerhouse behind the WeMompreneurs community, which supports mothers in business through training, networking, consultancy in digital tools. Mary is the co-author The Fruit of the Spirit (a children's book). She holds a BSc.Management with Computing and a MSc. Strategic Management and Leadership. She is the Vice Chair , Women’s Affairs of the Ghana Chamber of Young Entrepreneurs and a member of the Advisory Board of Prime HER ( NGO)