International Women’s Day Feature: Matilda Serwaa Frimpong

Our Mompreneur Special Guest feature for International Womens Day is Matilda Serwaa Frimpong neé Sarkodie. She is a Logistician , wife , mother of two and manager of a restaurant  . She is a proud product of Holy child school cape coast and KNUST Business school alumni . She loves music , loves traveling and is a huge lover of foods .
Enjoy as she shares her Entrepreneur Journey with WeMompreneurs……………..

I started Fruggies granola as a result of search to find healthy yummy snack to back my healthy lifestyle after the birth of my first son . So I researched and boom 💥!!! I love oats , I love nuts and seeds then GRANOLA here we go . I never decided or thought of building an empire from granola . I got my inspiration from my lecturer on campus whom I gave a bottle to him and his wife on Val’s day when i was in the university. Then he kept asking me “Tilly when is fruggies granola hitting the markets ? You must consider selling this to folks who want to keep snacking healthy ” . So I told my husband who was already and still a fan of fruggies granola ! He gave and still gives me 100% support and invested in the business . Then we started 3 years ago .

At Palmat Fruggies Enterprise , we are a small batch homemade granola . Our granola is made of oats , nuts like cashews and almonds , coconuts and other healthy seeds with spices and syrups ! We are located in Kumasi but have suppliers in Accra , Tema, Kumasi  and make nationwide deliveries always . Officially I have one staff who is Very helpful ! But my husband is unofficially the quality control manager . He just love testing every batch ! You already know why ! *winks* we are the best no doubt ! We hope to employ more ladies and gentlemen on board very soon .

My typical day begins with God first then preparing the family for school and work.  I get into our mini kitchen or factory by 8 am with my assistant and begin mixing our batches of granola . By 11 am , I am off to the restaurant to make sure things are in place.  By 5 pm off to pick my toddler from school . Then mid week service  at church will be attended if any . If not , family time 😊.  As a wife , mother and also a worker else where , balancing is a huge issue . I need more than 24 hours in a day . Haha ! But on a serious note to be a super woman , you need to ask for help sometimes ! So I do ask for help when I need it !  Human resource is key to every successful business too ! It may sound cliche but trust me
that is it . That makes balancing good for me .

Some few challenges : work space , finances and human resource ! I pray to get a bigger space God willing but that comes with money haha ! I pray government gives more attention to small business owned by women especially mompreneurs.  What has really helped in to get this far ? Consistently making sure we produce Quality Granola and make customers happily healthy by serving them with great Customer Service .

Any lady who wants to do a business this is my advice to you . ” Do not sell products ! Sell solutions ! And make sure you give nothing but the best ! Start small . Start where you are and You can be inspired but do not copy . Be consistent, I repeat, be consistent and be focused “Our email is palmatfruggies@yahoo.com
Instagram: @fruggiesgh__
Facebook : Palmat Fruggies
Call: 0247509522

Mary Dickson

Founder at Wemompreneurs |  + posts

Mary Dickson is a versatile professional with over a decade of experience driving innovation at the intersection of technology, marketing, and female empowerment. She is currently the Business Development Manager at GP Business Consulting serving as Lead Consultant with CBI -Netherlands Enterprises Agency. With a background in marketing she’s worked in different roles cutting across HR, Sales, Business Development and Marketing over the past 14 years in the Tech space. She has a keen interest in Digital marketing especially social media and has spearheaded over 50 training programs geared towards training women led business owners and young girls, equipping them with digital and simple tech skills. She has also consulted for companies and institutions across sectors, helping them optimize content, creation, ad management, customer engagement, and automation. She is the powerhouse behind the WeMompreneurs community, which supports mothers in business through training, networking, consultancy in digital tools. Mary is the co-author The Fruit of the Spirit (a children's book). She holds a BSc.Management with Computing and a MSc. Strategic Management and Leadership. She is the Vice Chair , Women’s Affairs of the Ghana Chamber of Young Entrepreneurs and a member of the Advisory Board of Prime HER ( NGO)

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