Save a child Fundraiser Fashion Show

The Save A Child Fundraiser Show is a kind of fashion show powered by Novan Consult. This show is intended to raise funds to support children suffering from cancers and are undergoing treatment at the Pediatric Oncology unit of Korle-bu Teaching Hospital.

The platform will also be used to promote the Ghanaian heritage through the wear Ghana initiative. The show will have some of our top celebrities model the runway in some authentic Made in Ghana designs.

This show seeks to bring to fore the rich local designs in prints and designers to put our senior class citizens in style whilst giving a trendy leverage to our senior class citizens.

The event will showcase authentic Ghanaian designs, former runway models and celebrities (50 years+) . A couple of popular face that will be featuring on the run way include Kalsoum Sinare, Kofi Adjorlolo, Edward Kuffour , Akorfa Edzeani Asiedu , Joojo Bediako, Derick Ocansey , Gloria Pwamang, amongst others…

The event will take place at the British Council, Accra on 4th October, 2019 from 4pm-8pm

September is childhood cancer awareness month and 1st October is world aged day hence, we want to support the children to overcome the disease so they can also grow to become adults.

Novan Consult is an organization incorporated under the companies Act, 1963 (Acts 179) according to the laws of Ghana in 2017. We are basically concerned with the human resource capacity development of mainly women, and the youth through empowerment, mentoring, grooming and networking programs as well as providing the necessary support for them.
Novan Consult has fashioned programs targeted directly to address the needs of women and young people under the Inspired Woman Network (formerly Inspired Woman Conference) and the Next Level Mentoring and Grooming Clinic respectively.
Jenifer Esenam Asare (MPA), founder and team lead at NovanConsult. We currently operate with a team of experienced social service volunteers for all our programs, events and day to day administration.

Three Simple Strategies for Closing Deals

The most important aspect of every business when it comes to selling is closing the deal. No matter what you sell, whether products or services once you come into contact with the customer ,the goal is to close the deal and get them to buy whatever you are proposing to them.

These three simple strategies will help you win the hearts of your clients in a professional way without the client seeing you as desperate to get their business or forcing them to buy from you.

First of all it is is very essential to propose a solution to your client when marketing or selling and the only way you can  propose a good and right solution is when you understand the potential clients problem or business pain. Almost 70% of the time a product or service sale results from solving a problem or the need of the buyer. For example, A consumer on a normal day will not buy a bottle of water just because of the color of the bottle, the consumer needs some water to quench their thirst that is why they would reach out to purchase. In this case the water is a solution to being thirsty. For business owners this tell us that, the more you understand the needs of your market the better it will be for you to service their needs.

 

Secondly it is essential to create a sense of urgency around the product or service  you are marketing. This gives the client the push to take a decision on the product within the shortest possible time. Put together offers that will motivate prospective clients to become a part of your business. Phrases such as limited offers, Pre-Orders , custom made orders give customers a sense of privilege and motivates them to buy into whatever you are selling. Never ever leave your offers open. Remember to add an end date to give them that little push to take a decision.

 

Lastly the duty as business owners to follow up on potential clients cannot be over-emphasized. The “Rule of Seven” is a guiding marketing principle created by Dr. Jeffrey Lant that states that a prospective buyer should hear or see the marketing message at least seven times before they buy it from you. You can make use of social media strategies and other marketing mediums to advertise and market to your potential clients so that they always keep in you mind to be the first to come to mind when they are ready to make a purchase!

 

Tag a #smallbusinessowner who would benefit from this post. Would you please and thank you!

 

 

A Mom’s World

Right from the day I came into her life, she knew her life had taken a whole new turn. As a new mom, she had to find ways of juggling her daily chores while seeing to the needs of her kid and husband. Creating her own kind of world as an unemployed mom was all she could think of.

Being inspired to create a balanced lifestyle, she decided to work from home, one that she could have both her mind and heart fully at home while pursuing her passion. Just like a proverbs 31 woman, she would rise at dawn, plan a schedule and see to it that daddy is set for work. With me in my cozy cradle, belly-filled, she would gather her straws and start knitting her hand-made shopping baskets. While looking on to me, she joyfully knitted. Breaking intermediately, she fed and put me to sleep then closely tick through her To-do list with so much fulfilment.

With the help of dad, she established an online business line where she showcased and sold her products. She would be the last to go to bed almost everyday after blogging her days activities with the aim of inspiring other moms worldwide. A day well spent with a healthy family and glowing business has been her deepest pride.

She is a mom with gifted hands, a beautiful soul, a loving heart, filled with divine wisdom and strong in all areas. She is a vessel of honor and her family couldn’t have asked for anything better.

 

 

 

 

Paulina Mwindor is a twenty three year-old lady and a fourth year student of the University of Cape Coast where she pursues a Bachelors degree in Arts, specifically, English and Classics. She is driven by her passion to empower the youth most especially young girls in rural communities, encouraging them through mentorship programs to help identify and develop their potentials. Paulina is a fun loving person, she enjoys blogging, reading novels and listening to music.

You’ve got to promote that business

As an entrepreneur it is essential to make very good decisions for your business and put together strategies that will help your business to stay ahead of the competition.  You have three things to sell to your audience: yourself, the company and the product. Doing this very well and strategically can help you put your business at the forefront in the industry in which you find yourself.

Check out these tips to help you stay on top as a business

Promoting yourself

– As an individual managing a business it is essential to maintain a nice personal appearance. Always ensure you show up well dressed up. Appearances play a vital role in our presentation.

– You need to also establish your business within the community where you live before you spread out to other parts. It is easier to sell in a community where you are familiar to as it is easy for them to buy into your product or service.

-It is essential to join credible networks that can help you interact and get to know other people. As the saying goes, when you join the right tribe you thrive.

Promote your Company

– It is essential to understand clearly your company’s purpose and objectives. Understanding the purpose and objectives helps you to plan and take actions that will lead you to your goals.

– It is essential to give your business an identity Develop a corporate image: Logo, name of company , name of product. This helps people to relate to your brand and quickly identify the brand among the lot.

– It is very important to get your employees to positively represent your brand. Train your employees to reflect your brand and represent the business in a  way that will attract clients to it.

– Always keep in touch with your customers and update them on any expansion or improvement in your product line or services . Exhibit very good customer service skills as this will go a long way to sustain the business.

Promote Your Product / Service

– Participate in Trade shows, exhibitions and forums. This is one way to create brand awareness for your product or service and also gt visibility.

– Back your product or service with excellent service. Always ensure you deliver to your clients using good customer relations.

– Tell your customers and target group about your products and services very often. Always share knowledgeable and beneficial information about your product or service with your clients

– Learn more about the products and services so you could recommend them to customers as and when they need it 

These few tips can go a long way to give your small business a boost. Do let me know which ones you have implemented effectively.